Sur De Mar: an ode to ashes, loneliness, and hope.
Keywords:
Production, Creative Direction, Cinematography, Music Video, Photography
- Branding
- Filmmaking
- Music Video
- Photography
Starting point
Sur de Mar wasn't born out of a commercial formula, but from the encounter of two friends with similar pasts who decided to come together and make music for strangers, for loneliness, and for hope. The project held a powerful, intimate emotional weight within its lyrics, but it lacked a visual and audiovisual universe capable of translating that melancholy and light into a magnetic brand identity for its launch into the independent scene. The team behind Sur de Mar trusted Epigrama Studios to give physical form to this living story.
What We Did
We approached the project from a vulnerable and intimate perspective:
Visual Universe (Branding): We designed a raw, clean, and contemporary graphic system that functions as an "ode to ashes." The selected color palette and typography respect the maturity and bittersweet tone of the compositions, creating a memorable visual identifier for album covers and digital platforms.
Music Video Production: We directed and produced the project's official music video. Through an immersive cinematic narrative and agile editing, we turned sound into texture, movement, and light, ensuring that the screen breathes in perfect tune with the music.
Photography & Art Direction: We built the duo’s aesthetic universe through a series of editorial photographic portraits. We steered away from the typical promotional band photo to capture their genuine connection, organic imperfection, and the true human essence behind the instruments.
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