{"id":5376,"date":"2026-05-27T19:12:59","date_gmt":"2026-05-27T19:12:59","guid":{"rendered":"https:\/\/epigrama.co\/?p=5376"},"modified":"2026-06-03T16:01:55","modified_gmt":"2026-06-03T16:01:55","slug":"rebrand-reuse-disenando-el-icono-del-reuso","status":"publish","type":"post","link":"https:\/\/epigrama.co\/en\/rebrand-reuse-disenando-el-icono-del-reuso\/","title":{"rendered":"The icon of the future: Designing the universal symbol for reuse"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"5376\" class=\"elementor elementor-5376\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0f83f20 e-flex e-con-boxed e-con e-parent\" data-id=\"0f83f20\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-df3b91f e-con-full e-flex e-con e-child\" data-id=\"df3b91f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8f22d49 e-con-full e-flex e-con e-child\" data-id=\"8f22d49\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-258b444 elementor-widget elementor-widget-heading\" data-id=\"258b444\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Case Study<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c84743a elementor-widget elementor-widget-heading\" data-id=\"c84743a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><strong>The icon of the future:<\/strong> <span style=\"color: #85AA9D\">designing the <strong>universal symbol for reuse<\/strong>.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a5b9626 e-con-full e-flex e-con e-child\" data-id=\"a5b9626\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3bb98f3 elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"3bb98f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\"><strong>Keywords:<\/strong> <br \/>Branding, Philosophy, Rebranding, Visual identity design, Universal symbol, Circular economies, PR3 Standards, RESOLVE.ong, Sustainable design.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b6797b elementor-align-right elementor-widget elementor-widget-button\" data-id=\"4b6797b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/epigrama.co\/en\/estudio-de-branding\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">More branding projects<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-258c86d e-con-full e-flex e-con e-child\" data-id=\"258c86d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-90eadc4 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"90eadc4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-879db70 e-con-full e-flex e-con e-child\" data-id=\"879db70\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d89ec43 elementor-icon-list--layout-inline elementor-align-start elementor-tablet-align-start elementor-widget__width-initial elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"d89ec43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item translation-block\">Strategic Branding<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-comment-dots\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Identity Guides<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-laptop-code\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Brand philosophy<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7364ed elementor-align-right elementor-widget elementor-widget-button\" data-id=\"d7364ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#inicio-articulo\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-caret-down\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Go to article<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e223bc5 e-flex e-con-boxed e-con e-parent\" data-id=\"e223bc5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_top&quot;:&quot;tilt&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 100\" preserveaspectratio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M0,6V0h1000v100L0,6z\"\/>\n<\/svg>\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4ea83f1 e-grid e-con-full e-con e-child\" data-id=\"4ea83f1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-aa6a9d8 e-con-full e-flex e-con e-child\" data-id=\"aa6a9d8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f4c604 elementor-widget elementor-widget-image\" data-id=\"5f4c604\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/epigrama.co\/wp-content\/uploads\/2026\/04\/THUMB-RUSE-COMING-SOON.jpg\" class=\"attachment-large size-large wp-image-4416\" alt=\"REBRAND REUSE. THE ICON OF THE FUTURE. SOON\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e3185de e-con-full e-flex e-con e-child\" data-id=\"e3185de\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-26e4025 elementor-widget elementor-widget-image\" data-id=\"26e4025\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"554\" height=\"655\" src=\"https:\/\/epigrama.co\/wp-content\/uploads\/2026\/05\/Caneca-con-logo-de-Reuso-por-Epigrama-Studios-1.jpg\" class=\"attachment-large size-large wp-image-5382\" alt=\"Caneca con logo de Reuso por Epigrama Studios\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b74f564 e-con-full e-flex e-con e-child\" data-id=\"b74f564\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-49e42f6 elementor-widget elementor-widget-video\" data-id=\"49e42f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/epigrama.co\/wp-content\/uploads\/2026\/05\/Reuse-Logo-Animation.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlslist=\"nodownload\" poster=\"https:\/\/epigrama.co\/wp-content\/uploads\/2026\/05\/REUSE-SPIRAL.jpg\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c904171 e-con-full e-flex e-con e-child\" data-id=\"c904171\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-17e9643 elementor-arrows-position-inside elementor-widget elementor-widget-image-carousel\" data-id=\"17e9643\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;arrows&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"image carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 de 4\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/epigrama.co\/wp-content\/uploads\/2026\/06\/Aplicacion-del-si\u0301mbolo-global-de-reu\u0301so-sobre-empaques.jpg\" alt=\"Aplicacion del si\u0301mbolo global de reu\u0301so sobre empaques\" \/><figcaption class=\"elementor-image-carousel-caption\">Aplicaciones de s\u00edmbolo - Cortes\u00eda de PR3<\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 de 4\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/epigrama.co\/wp-content\/uploads\/2026\/04\/THUMB-REUSE-1.jpg\" alt=\"Global Reuse Brand - Marca Mundial de Reuso por Epigrama Studios\" \/><figcaption class=\"elementor-image-carousel-caption\">Global Reuse Brand - Marca Global de Reuso<\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 de 4\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/epigrama.co\/wp-content\/uploads\/2026\/05\/Proceso-desarrollo-del-icono-global-de-reuso-por-Epigrama-Studios.jpg\" alt=\"Proceso desarrollo del icono global de reuso por Epigrama Studios\" \/><figcaption class=\"elementor-image-carousel-caption\">Resumen del proceso gr\u00e1fico<\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 de 4\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/epigrama.co\/wp-content\/uploads\/2026\/06\/Reuse-bin-with-Global-reuse-Symbol.jpg\" alt=\"Buz\u00f3n para reutilizaci\u00f3n con el s\u00edmbolo de Re\u00faso por Epigrama Studios\" \/><figcaption class=\"elementor-image-carousel-caption\">Buz\u00f3n para el re\u00faso - Cortes\u00eda de PR3<\/figcaption><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f66047 elementor-widget elementor-widget-image\" data-id=\"2f66047\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"226\" src=\"https:\/\/epigrama.co\/wp-content\/uploads\/2026\/05\/Copy-Reuse-Brand-por-Epigrama-Studios.jpg\" class=\"attachment-large size-large wp-image-5385\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-13a999b e-con-full e-flex e-con e-child\" data-id=\"13a999b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-beb0ac5 e-con-full e-flex e-con e-child\" data-id=\"beb0ac5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-ff5cd63 e-con-full e-flex e-con e-child\" data-id=\"ff5cd63\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bf2b090 elementor-widget elementor-widget-heading\" data-id=\"bf2b090\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">See our work in action<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00f719e elementor-widget elementor-widget-text-editor\" data-id=\"00f719e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Accede al art\u00edculo sobre el <strong>lanzamiento del s\u00edmbolo<\/strong> y c\u00f3mo inicia su implementaci\u00f3n.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-deb2742 e-con-full e-flex e-con e-child\" data-id=\"deb2742\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dbf1860 elementor-align-right elementor-widget elementor-widget-button\" data-id=\"dbf1860\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.fastcompany.com\/91551698\/reuse-symbol-design\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Ir a The Fast Company<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0c61293 e-flex e-con-boxed e-con e-parent\" data-id=\"0c61293\" data-element_type=\"container\" data-e-type=\"container\" id=\"inicio-articulo\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-bb1ab82 e-con-full e-flex e-con e-child\" data-id=\"bb1ab82\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-597b8d6 e-con-full e-flex e-con e-child\" data-id=\"597b8d6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ce6b77c elementor-widget elementor-widget-heading\" data-id=\"ce6b77c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Article<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc9c90b elementor-widget elementor-widget-heading\" data-id=\"bc9c90b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Starting point<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f3ccfd elementor-widget elementor-widget-text-editor\" data-id=\"0f3ccfd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>The current global model of production and consumption follows an unsustainable linear logic of \"take, make, waste,\" where nearly half of the world's plastic waste stems from single-use packaging\u2014with a mere 9% of global plastic successfully recycled.<\/li><li>International organization <span style=\"text-decoration: underline;\"><a href=\"https:\/\/resolve.ong\">RESOLVE.ong<\/a><\/span> \u2014through its global standards panel <strong>PR3<\/strong>\u2014launched the historic Rebrand Reuse initiative: a global design competition conceived to create the first universal reuse symbol (the icon of the future) to definitively differentiate returnable packaging from disposable or recyclable materials.<\/li><li>Faced with a unique opportunity in the history of environmental-impact design, we at Epigrama Studios took on the challenge of participating in this international competition against creatives from all over the world. The objective was not to design a traditional corporate logo for a private brand, but rather to co-create a global public good: a standardized visual language capable of integrating into international regulatory frameworks for returnable packaging (e.g., coffee cups, containers, bottles).<\/li><li>Following a rigorous evaluation process by a jury composed of global sustainability and design leaders, Epigrama was selected as the winning team to bring this historic symbol to life.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-90e654c e-con-full e-flex e-con e-child\" data-id=\"90e654c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c5e2a46 elementor-widget elementor-widget-heading\" data-id=\"c5e2a46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Challenge \/ Opportunity<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9bf78f1 elementor-widget elementor-widget-text-editor\" data-id=\"9bf78f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li aria-level=\"1\"><strong>How do you design an icon with the strength, simplicity, and universal readability necessary to become the new world standard for reuse, competing with or evolving alongside the traditional, iconic recycling logo?<\/strong> The symbol had to be perfectly scalable and adaptable, whether debossed onto a silicone coffee cup, printed on industrial logistics boxes, labeled on large public return bins, or deployed across mobile app interfaces within the circular economy.<\/li><li aria-level=\"1\">The icon needed to inspire a shift in behavior, ensuring that returning a container is not perceived as a tedious chore or a regulatory burden, but rather as a conscious, creative act filled with meaning and care for the planet.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f99051 elementor-widget elementor-widget-heading\" data-id=\"9f99051\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What We Did<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eaa3e39 elementor-widget elementor-widget-text-editor\" data-id=\"eaa3e39\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We developed the winning graphic proposal based on the idea of looking back to remember practices we already inhabit but have disconnected from. Consequently, we understood this symbol as a tribute to worldviews that challenge the linear logics of consumerism culture:<\/p><ul><li><strong>Narrative Philosophy of the Return:<\/strong> We structured the symbol's conceptual manifesto under the premise of restoring balance and returning everyday objects to their original purpose.<\/li><li><strong>Universal Symbol Design:<\/strong> We modeled a continuous geometry based on a stroke that returns to itself, symbolizing absolute circularity and subtly evoking a strategic letter \"R\" (Return, Retornable).<\/li><li><strong>Information Architecture for Labeling:<\/strong> We designed the icon's behavior alongside other waste visual systems to ensure immediate technical readability on commercial packaging.<\/li><li><strong>Design for Second Chances:<\/strong> We built a powerful brand discourse focused on proving that although modern models have failed, objects and societies are ready to remember and re-enter continuous, waste-free cycles of use.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae0ccb1 elementor-widget elementor-widget-heading\" data-id=\"ae0ccb1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Narrative Philosophy of the Return: \"Make it simple, make it last\"<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44f6aab elementor-widget elementor-widget-text-editor\" data-id=\"44f6aab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Alongside Epigrama's creative team, we conceived the proposal under a profound premise: reuse is not a detached technological challenge, but a problem of human reconnection with our roots, nature, and collective values. Under the manifesto of <strong>\"Make it simple, make it last,\"<\/strong> we understood that to halt massive waste, we had to design a concept that visually ordered the environment, returning objects to their original place.<\/p><p>We structured a brand narrative where daily-use packaging (cups, bottles, boxes) speaks directly to the user, demanding to be put back into operation instead of being abandoned in the trash. In this way, the campaign's narrative transformed the act of reusing into a profound process of restoration, realignment, respect, and reciprocity with our common home.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b6cb7a elementor-widget elementor-widget-heading\" data-id=\"8b6cb7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. The Evolution of the 'R': Anatomy of a Logo that Returns to Itself\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f8a5fd elementor-widget elementor-widget-text-editor\" data-id=\"5f8a5fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>o materialize this philosophy into a world-scale icon, we designed a pure geometry based on absolute continuity. The conceptual core of the graphic proposal was to give life to a logo that, literally and metaphorically, constantly returns to itself. This fluid, closed trajectory symbolizes perfect circularity, the renewal of matter, and the constancy of sustainable cycles, representing the idea that <strong>within a true closed-loop system, nothing is lost\u2014everything is transformed and reintegrated into its origin<\/strong>.<\/p><p>During the technical refinement process, we faced the mandatory question: should the design look like the letter \"R\"? The answer was a masterstroke of visual appropriation: the stroke subtly and elegantly evokes the structure of an \"R\" to condense the pillars of the movement (Restore, realign, reciprocity, reuse, repeat, respect). By leveraging the historical and global recognition that consumers already have of the recycling \"R,\" the symbol does not destroy the past; instead, it positions itself intelligently as its natural superior evolution\u2014a visual reminder that we are the new generation of environmental responsibility.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2dbdf44 e-con-full e-flex e-con e-child\" data-id=\"2dbdf44\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-3b9de90 e-con-full e-flex e-con e-child\" data-id=\"3b9de90\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ca79bb elementor-widget elementor-widget-heading\" data-id=\"4ca79bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">See our work in action<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75d1c02 elementor-widget elementor-widget-text-editor\" data-id=\"75d1c02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Visit our home page to <strong>see more projects in motion<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7be02dd e-con-full e-flex e-con e-child\" data-id=\"7be02dd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-52e5682 elementor-align-right elementor-mobile-align-justify elementor-widget elementor-widget-button\" data-id=\"52e5682\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/epigrama.co\/en\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Go to Epigrama<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b4de49 elementor-widget elementor-widget-heading\" data-id=\"4b4de49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Extreme Scalability and Adaptability in the Commercial Ecosystem<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3736ea4 elementor-widget elementor-widget-text-editor\" data-id=\"3736ea4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Since the symbol was destined to be officially integrated into the PR3 global labeling manuals (a technical standardization guide for cities across North America, Europe, and Asia), its graphic behavior had to be flawless in terms of design engineering. At Epigrama, we conducted rigorous tests to ensure the icon's maximum legibility and fidelity under any technical circumstance.<\/p><p>We developed an application guide demonstrating how the logo maintains its clarity and recognition in both micro and macro formats. The symbol was optimized to work in a single ink, in negative, stenciled onto coarse materials, or rendered on high-resolution screens, guaranteeing an inclusive, equitable, and friction-free industrial deployment for the project's corporate allies.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76b73fc elementor-widget elementor-widget-heading\" data-id=\"76b73fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Design for Second Chances: A Global Manifesto of Permanence\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbe7e8d elementor-widget elementor-widget-text-editor\" data-id=\"fbe7e8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The closing of our creative process with RESOLVE.ong consisted of packaging the design not as a static product, but as a living global movement. The old traditional recycling system has shown severe structural limitations, but as creators, we are convinced that objects and societies are designed to receive second chances.<\/p><p>The icon designed by Epigrama Studios ultimately functions as a visual manifesto of permanence. It directly and elegantly communicates a powerful message to citizens: don't let us go, don't turn us into trash, simply bring us back to the place where we belong to continue the cycle. We succeeded in making a small graphic mark carry the weight of a vision for the future: making reuse the global norm and waste the exception.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-077c6a6 elementor-widget elementor-widget-heading\" data-id=\"077c6a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Results Achieved<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0635c3 elementor-widget elementor-widget-text-editor\" data-id=\"f0635c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li data-pm-slice=\"1 1 []\"><strong>Official Winners of a Global Design Milestone:<\/strong> Epigrama Studios consolidated its position as the winning studio of the international call championed by RESOLVE.ong's PR3 panel, receiving endorsement and validation from elite international juries and agencies of the caliber of Accenture Song, Droga5, and The One Club for Creativity.<\/li><li data-pm-slice=\"1 1 []\"><strong>Integration into International Labeling Standards:<\/strong> The universal symbol designed by our studio officially becomes part of the PR3 Labeling Standard, serving as the official technical and visual blueprint regulated by standardization organizations such as the American National Standards Institute (ANSI) and projected toward ISO certification.<\/li><li data-pm-slice=\"1 1 []\"><strong>Official Signage for Global Urban Infrastructures:<\/strong> The icon transforms into the official identity that will guide new interoperable, returnable packaging networks and systems across more than a dozen pilot cities worldwide, positioning Epigrama Studios as an historical benchmark for strategic design with global environmental impact.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48d2d99 elementor-widget elementor-widget-heading\" data-id=\"48d2d99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Acceptance Speech<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0e27f6 elementor-widget elementor-widget-text-editor\" data-id=\"f0e27f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Below is the transcript of the award acceptance speech at the ceremony, received by Team Leads Nicole Ascanio and Juan S. Navarrete.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0614256 e-con-full e-flex e-con e-child\" data-id=\"0614256\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d6fb478 elementor-widget elementor-widget-text-editor\" data-id=\"d6fb478\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0\"Good evening to all participants, to\u00a0the Rebrand Reuse team, PR3, the Resolve project. Grateful to have a space in the conversation that's being woven.<\/p><p>For too long, the consumerism culture has taught us that time is a lineal phenomenon. It makes us overlook history, and pretend there's a prize somewhere forward. A sort of hamster wheel that cages the future. It has run\u00a0over cultures, pulverized millennial practices, cosmologies, diversity and devoured life but also philosophies of care and cooperation. Other relationships with time and nature.<\/p><p>We come from Colombia, a land of life. A territory of ancient cultures that bent time long ago. We don't feel time as a line, but\u00a0as a spiral.<\/p><p>And in this spiral-shaped history\u00a0 our job is to restore the memory of our destiny. To bend the line. To go back to ourselves.This is the purpose of our company Epigrama Studios.<\/p><p>Now, the rebrand reuse project is a timely space for us. A great opportunity\u00a0to\u00a0honour\u00a0the spiral. It strengthened our mission, the mission of a generation. We took it as a reminder that the answers for the issues of today might not be forward\u00a0in time.<\/p><p>Our generation has seen everything. Civil and environmental crises have exposed that consumerism and its modern institutions are a deceptive capital theocracy that encourages greed and kills the village.\u00a0<\/p><p><span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\">But, we are in the nick of time, when the spiral needs to turn. The opportunity to design futures and also to open the western ears to the tales and philosophies blowing from the south.<\/span><\/p><p>So reuse, restore, realign, repeat, remind and recognize. We must recognize that the heart of the world beats, our ancestral water factories function, and our global lungs breathe thanks to the ones that have resisted there.<\/p><p>This here is also a symbol of <strong>responsibility<\/strong>. It's time to give back to the world, restore balance, recover meaning, remake our purpose as human kind.\u00a0<\/p><p>The path of the spiral leads inside. Both as persons or collectives. The answer to our future is there.<\/p><p>We already know the destiny of a line in a circular planet. We don't want to be stuck in the production line, we already know the destination is waste. Let's put things back into place, back into function. <strong>Let's bend the line, embrace the spiral.<\/strong><\/p><p><strong>This the time of resistance through care and love.<\/strong><br \/><strong>This is our message from the global south.<\/strong><\/p><p>Thanks for listening\".<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aae4b9e e-con-full e-flex e-con e-child\" data-id=\"aae4b9e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-9d3827f e-con-full e-flex e-con e-child\" data-id=\"9d3827f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8920961 elementor-widget elementor-widget-heading\" data-id=\"8920961\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CONTENT<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7e430e elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"e7e430e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#elementor-toc__heading-anchor-0\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">1. Starting point<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#elementor-toc__heading-anchor-1\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">2. Challenge \/ Opportunity<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#elementor-toc__heading-anchor-2\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">3. What We Did<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#elementor-toc__heading-anchor-3\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">4. Results Achieved<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-45bdd193 e-flex e-con-boxed e-con e-child\" data-id=\"45bdd193\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-64959759 elementor-widget elementor-widget-heading\" data-id=\"64959759\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/epigrama.co\/en\/\"><strong>Develop your brand<\/strong> with experts in authentic branding and compelling storytelling.<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17b1ef56 elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"17b1ef56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/epigrama.co\/en\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Go to Epigrama Studios<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65ddcdeb elementor-align-left elementor-widget elementor-widget-button\" data-id=\"65ddcdeb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/epigrama.co\/en\/biblioteca\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-caret-left\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Back to library<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Epigrama fue seleccionado ganador en la convocatoria mundial de Resolve y PR3 para la creaci\u00f3n del \u00edcono global del re\u00faso.<\/p>","protected":false},"author":1,"featured_media":4416,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[28,33,27,29],"tags":[],"class_list":["post-5376","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-casos-de-exito","category-diseno","category-filosofia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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