{"id":4691,"date":"2026-05-21T11:58:07","date_gmt":"2026-05-21T11:58:07","guid":{"rendered":"https:\/\/epigrama.co\/?p=4691"},"modified":"2026-05-22T16:59:25","modified_gmt":"2026-05-22T16:59:25","slug":"xiclo-como-construir-una-marca-lider","status":"publish","type":"post","link":"https:\/\/epigrama.co\/en\/xiclo-como-construir-una-marca-lider\/","title":{"rendered":"Xiclo: c\u00f3mo construir una marca l\u00edder y gestionarla continuamente"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"4691\" class=\"elementor elementor-4691\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0f83f20 e-flex e-con-boxed e-con e-parent\" data-id=\"0f83f20\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-df3b91f e-con-full e-flex e-con e-child\" data-id=\"df3b91f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8f22d49 e-con-full e-flex e-con e-child\" data-id=\"8f22d49\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-258b444 elementor-widget elementor-widget-heading\" data-id=\"258b444\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Caso de \u00e9xito<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c84743a elementor-widget elementor-widget-heading\" data-id=\"c84743a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><strong>Xiclo:<\/strong> <span style=\"color: #85AA9D\">c\u00f3mo construir una marca l\u00edder y <strong>gestionarla continuamente<\/strong>.<\/span><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a5b9626 e-con-full e-flex e-con e-child\" data-id=\"a5b9626\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3bb98f3 elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"3bb98f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\"><strong>Palabras clave:<\/strong> <br \/>Branding, Dise\u00f1o Web, Acompa\u00f1amiento de marca, UX \/ UI.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b6797b elementor-align-right elementor-widget elementor-widget-button\" data-id=\"4b6797b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/xiclo.app\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Ir a la web de Xiclo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-258c86d e-con-full e-flex e-con e-child\" data-id=\"258c86d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-90eadc4 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"90eadc4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-879db70 e-con-full e-flex e-con e-child\" data-id=\"879db70\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d89ec43 elementor-icon-list--layout-inline elementor-align-start elementor-tablet-align-start elementor-widget__width-initial elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"d89ec43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-book-open\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Manual de Identidad<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-comment-dots\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Communication Strategy<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-laptop-code\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Desarrollo y Dise\u00f1o Web<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-smile\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">UX\/UI App<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon eicon-video-camera\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Fotograf\u00eda y Video<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7364ed elementor-align-right elementor-widget elementor-widget-button\" data-id=\"d7364ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#inicio-articulo\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-caret-down\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Ir directo al art\u00edculo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e223bc5 e-flex e-con-boxed e-con e-parent\" data-id=\"e223bc5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_top&quot;:&quot;tilt&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 100\" preserveaspectratio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M0,6V0h1000v100L0,6z\"\/>\n<\/svg>\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4ea83f1 e-grid e-con-full e-con e-child\" data-id=\"4ea83f1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-aa6a9d8 e-con-full e-flex e-con e-child\" data-id=\"aa6a9d8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f4c604 elementor-widget elementor-widget-image\" data-id=\"5f4c604\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"449\" src=\"https:\/\/epigrama.co\/wp-content\/uploads\/2026\/05\/Sitio-Web-Xiclo-por-Epigrama-Studios.jpg\" class=\"attachment-large size-large wp-image-4716\" alt=\"Sitio Web Xiclo por Epigrama Studios\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e3185de e-con-full e-flex e-con e-child\" data-id=\"e3185de\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-26e4025 elementor-widget elementor-widget-image\" data-id=\"26e4025\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"594\" height=\"675\" src=\"https:\/\/epigrama.co\/wp-content\/uploads\/2026\/05\/Grupo-de-personas-utilizando-empaques-reusables-Xiclo.jpg\" class=\"attachment-large size-large wp-image-4706\" alt=\"Fotograf\u00eda de Grupo de personas utilizando empaques reusables Xiclo por Epigrama Studios\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b74f564 e-con-full e-flex e-con e-child\" data-id=\"b74f564\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-49e42f6 elementor-widget elementor-widget-video\" data-id=\"49e42f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/epigrama.co\/wp-content\/uploads\/2024\/04\/xiclo-logo.mp4\" autoplay=\"\" loop=\"\" playsinline=\"\" controlslist=\"nodownload\" poster=\"https:\/\/epigrama.co\/wp-content\/uploads\/2026\/05\/Slogan-Xiclo-por-Epigrama-Studios.jpg\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d23065 elementor-widget elementor-widget-image\" data-id=\"3d23065\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"700\" height=\"400\" src=\"https:\/\/epigrama.co\/wp-content\/uploads\/2026\/05\/La-UdeA-implementa-empaques-retornables.jpg\" class=\"attachment-full size-full wp-image-4708\" alt=\"Fotografia mujer sosteniendo vaso reusable Xiclo por Epigrama Studios\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c904171 e-con-full e-flex e-con e-child\" data-id=\"c904171\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bc2febd elementor-widget elementor-widget-video\" data-id=\"bc2febd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/xiclo.app\/wp-content\/uploads\/2026\/05\/Caso-Takami-Xiclo.mp4\" autoplay=\"\" controls=\"\" muted=\"muted\" playsinline=\"\" controlslist=\"nodownload\" poster=\"https:\/\/epigrama.co\/wp-content\/uploads\/2026\/05\/Ana-CEO-Xiclo-con-equipo-Takami.jpg\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5360bcc e-con-full e-flex e-con e-child\" data-id=\"5360bcc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2dab781 elementor-widget elementor-widget-image\" data-id=\"2dab781\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"760\" height=\"540\" src=\"https:\/\/epigrama.co\/wp-content\/uploads\/2026\/05\/GRupo-de-personas-comiendo-en-envases-reusables-Xiclo-3.jpg\" class=\"attachment-full size-full wp-image-4704\" alt=\"Fotograf\u00eda de Grupo de personas utilizando empaques reusables Xiclo por Epigrama Studios\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d3a994c e-con-full e-flex e-con e-child\" data-id=\"d3a994c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ce578b elementor-widget elementor-widget-image\" data-id=\"5ce578b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"760\" height=\"540\" src=\"https:\/\/epigrama.co\/wp-content\/uploads\/2026\/05\/Bowl-reusable-Xiclo-con-legumbres.jpg\" class=\"attachment-full size-full wp-image-4697\" alt=\"Fotograf\u00eda Bowl reusable Xiclo por Epigrama Studios\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c576f7f e-con-full e-flex e-con e-child\" data-id=\"c576f7f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-514b39b elementor-widget elementor-widget-image\" data-id=\"514b39b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"760\" height=\"540\" src=\"https:\/\/epigrama.co\/wp-content\/uploads\/2026\/05\/Buxon-de-Reusables-Xiclo-.jpg\" class=\"attachment-large size-large wp-image-4699\" alt=\"Buz\u00f3n de Reusables Xiclo por Epigrama Studios\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0cdc1ba e-con-full e-flex e-con e-child\" data-id=\"0cdc1ba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4df720b elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"4df720b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carrusel de im\u00e1genes\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 de 5\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/epigrama.co\/wp-content\/uploads\/2026\/05\/Sitio-Web-Xiclo-por-Epigrama-Studios-2.jpg\" alt=\"Sitio Web Xiclo por Epigrama Studios\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 de 5\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/epigrama.co\/wp-content\/uploads\/2024\/05\/xiclo7.jpg\" alt=\"Pantallas de dise\u00f1o UIUX para Xiclo por Epigrama Studios\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 de 5\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/epigrama.co\/wp-content\/uploads\/2026\/05\/Footer-Website-Xiclo-por-Epigrama-Studios-1.jpg\" alt=\"Footer Website Xiclo por Epigrama Studios\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 de 5\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/epigrama.co\/wp-content\/uploads\/2024\/05\/xiclo3.jpg\" alt=\"Pantallas de dise\u00f1o UIUX para Xiclo por Epigrama Studios\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 de 5\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/epigrama.co\/wp-content\/uploads\/2024\/05\/xiclo2.jpg\" alt=\"Pantallas de dise\u00f1o UIUX para Xiclo por Epigrama Studios\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-13a999b e-con-full e-flex e-con e-child\" data-id=\"13a999b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-beb0ac5 e-con-full e-flex e-con e-child\" data-id=\"beb0ac5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-ff5cd63 e-con-full e-flex e-con e-child\" data-id=\"ff5cd63\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bf2b090 elementor-widget elementor-widget-heading\" data-id=\"bf2b090\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Mira nuestro trabajo en acci\u00f3n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00f719e elementor-widget elementor-widget-text-editor\" data-id=\"00f719e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Visita el sitio web de Xiclo para <strong>ver la marca en acci\u00f3n<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-deb2742 e-con-full e-flex e-con e-child\" data-id=\"deb2742\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dbf1860 elementor-align-right elementor-tablet-align-justify elementor-widget elementor-widget-button\" data-id=\"dbf1860\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/xiclo.app\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Ir a la web de Xiclo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0c61293 e-flex e-con-boxed e-con e-parent\" data-id=\"0c61293\" data-element_type=\"container\" data-e-type=\"container\" id=\"inicio-articulo\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_bottom&quot;:&quot;tilt&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 100\" preserveaspectratio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M0,6V0h1000v100L0,6z\"\/>\n<\/svg>\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bb1ab82 e-con-full e-flex e-con e-child\" data-id=\"bb1ab82\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-597b8d6 e-con-full e-flex e-con e-child\" data-id=\"597b8d6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ce6b77c elementor-widget elementor-widget-heading\" data-id=\"ce6b77c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Art\u00edculo<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc9c90b elementor-widget elementor-widget-heading\" data-id=\"bc9c90b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Punto de Partida<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f3ccfd elementor-widget elementor-widget-text-editor\" data-id=\"0f3ccfd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul class=\"ul1\"><li class=\"li1\"><span class=\"s2\">Xiclo es un ecosistema tecnol\u00f3gico de econom\u00eda circular que redefine la reutilizaci\u00f3n de envases a gran escala mediante la trazabilidad.<\/span><\/li><li class=\"li1\"><span class=\"s2\">Desde su origen, en Epigrama asumimos el rol de aliados estrat\u00e9gicos para estructurar el dise\u00f1o de marca, producto y estrategia de comunicaci\u00f3n. Con Xiclo todo estaba por crearse, el dise\u00f1o estrat\u00e9gico fue la clave para materializar una visi\u00f3n de negocio que se reinventa y se adapta a los desaf\u00edos del mercado.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-90e654c e-con-full e-flex e-con e-child\" data-id=\"90e654c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c5e2a46 elementor-widget elementor-widget-heading\" data-id=\"c5e2a46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Reto \/ Oportunidad<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9bf78f1 elementor-widget elementor-widget-text-editor\" data-id=\"9bf78f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li class=\"li1\"><span class=\"s1\">El desaf\u00edo principal consisti\u00f3 en crear un lenguaje cercano y pedag\u00f3gico para explicar un modelo de negocio disruptivo basado en la econom\u00eda circular y la tecnolog\u00eda de trazabilidad. Una oportunidad para co-crear una experiencia intuitiva y atractiva capaz de generar confianza en el mercado corporativo y, al mismo tiempo, conectar con los usuarios de nuestra tecnolog\u00eda.\u00a0<\/span><\/li><li class=\"li2\"><span class=\"s1\">M\u00e1s all\u00e1 de dise\u00f1ar una identidad visual aislada, el verdadero reto radicaba en estructurar un ecosistema de dise\u00f1o de punta a punta donde el software, los aplicativos m\u00f3viles y la estrategia de comunicaci\u00f3n apoyar\u00e1n la adopci\u00f3n de un sistema de consumo inteligente e innovador. <\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f99051 elementor-widget elementor-widget-heading\" data-id=\"9f99051\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Qu\u00e9 hicimos<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eaa3e39 elementor-widget elementor-widget-text-editor\" data-id=\"eaa3e39\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><span class=\"s1\"><strong>Dise\u00f1o de Ecosistemas Digitales de Alta Complejidad (UX\/UI):<\/strong> Este era el n\u00facleo del desaf\u00edo. Necesit\u00e1bamos dise\u00f1ar la experiencia de usuario y la interfaz (UX\/UI) de la <i>app<\/i> y el software de Xiclo, transformando la data de usuarios, estructura log\u00edstica y flujos de trazabilidad en plataformas intuitivas que\u00a0 acelerar\u00e1n la adopci\u00f3n tecnol\u00f3gica de este servicio.\u00a0<\/span><\/li><li><span class=\"s1\"><strong>Creaci\u00f3n de Marca:<\/strong> Como resultado de distintos talleres de marca realizados con el equipo de Xiclo co-creamos lineamientos eficientes para el uso de un lenguaje sencillo y pr\u00e1ctico, traducido a la creaci\u00f3n elementos gr\u00e1ficos estimulantes para incentivar el retorno. Dise\u00f1amos dispositivos gr\u00e1ficos y editoriales que acompa\u00f1an la implementaci\u00f3n del servicio en cada punto f\u00edsico con instrucciones claras para la reutilizaci\u00f3n en ecosistemas reales.\u00a0<\/span><\/li><li><span class=\"s1\"><strong>Herramientas comerciales:<\/strong> Desarrollamos herramientas visuales, manuales de uso y materiales de venta que permitieron al equipo comercial explicar eficazmente un modelo pionero en el entorno empresarial colombiano. La solidez y el rigor de estos activos de dise\u00f1o tambi\u00e9n sirvieron como soporte estrat\u00e9gico para postular y asegurar recursos de cooperaci\u00f3n internacional, financiando etapas clave del crecimiento del negocio.<\/span><\/li><li><span class=\"s1\"><span class=\"s1\"><strong>Co-Branding:<\/strong> La implementaci\u00f3n pr\u00e1ctica de los modelos de retornabilidad requer\u00eda ingresar a espacios comerciales ya establecidos (como restaurantes, plazas de comida y entornos cerrados). Para lograrlo, desarrollamos un sistema visual flexible y pautas de <i>co-branding<\/i> que permitieron a Xiclo convivir de forma arm\u00f3nica y equilibrada con las marcas aliadas. De esta manera, aseguramos una presencia de marca de mutuo beneficio que potenciaba la identidad de Xiclo sin opacar al aliado comercial, facilitando la adopci\u00f3n del sistema en el punto de venta.<\/span><\/span><\/li><li><span class=\"s1\"><span class=\"s1\"><strong>Estructuramos el website<\/strong> como un canal de alta conversi\u00f3n, dise\u00f1ado para ser el primer contacto efectivo con prospectos corporativos (como restaurantes, universidades e instituciones). Con una arquitectura de informaci\u00f3n clara destacamos los beneficios m\u00e1s valorados por los tomadores de decisi\u00f3n, resaltando los componentes clave de Xiclo (el <i>Software Plug-&amp;-Play<\/i>, el <i>Pasaporte Digital<\/i> con est\u00e1ndares GS1 y la adopci\u00f3n sin fricci\u00f3n mediante tecnolog\u00eda <i>Tap-and-reuse<\/i>). Adem\u00e1s, aceleramos la confianza comercial integrando testimonios de alto impacto \u2014como sus casos de \u00e9xito con Juan Valdez, la Universidad de Antioquia y el Grupo Takami\u2014 y optimizamos la captura de <i>leads<\/i> a trav\u00e9s de llamados a la acci\u00f3n din\u00e1micos para agendar demostraciones en tiempo real.<\/span><\/span><\/li><li><span class=\"s1\"><strong>Gesti\u00f3n Continua y Guardianes de Marca (<i>Brand Management<\/i>):<\/strong> Aseguramos la evoluci\u00f3n y consistencia de Xiclo a lo largo del tiempo. Nos convertimos en su equipo de dise\u00f1o y comunicaci\u00f3n extendido, liderando la ejecuci\u00f3n de estrategias clave para sostener su crecimiento. El modelo de negocio ha ido evolucionando y as\u00ed hemos logrado iterar en nuestras propuestas visuales para acompa\u00f1ar el desarrollo de un servicio altamente competitivo en el sector tecnol\u00f3gico (powered by Xiclo).<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae0ccb1 elementor-widget elementor-widget-heading\" data-id=\"ae0ccb1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Dise\u00f1o de Ecosistemas Digitales de Alta Complejidad (UX\/UI):<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44f6aab elementor-widget elementor-widget-text-editor\" data-id=\"44f6aab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\"><span class=\"s1\">Este era el n\u00facleo del desaf\u00edo. Necesit\u00e1bamos dise\u00f1ar la experiencia de usuario y la interfaz (UX\/UI) de la <i>app<\/i> y el software de Xiclo, transformando la data de usuarios, estructura log\u00edstica y flujos de trazabilidad en plataformas intuitivas que\u00a0 acelerar\u00e1n la adopci\u00f3n tecnol\u00f3gica de este servicio.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b6cb7a elementor-widget elementor-widget-heading\" data-id=\"8b6cb7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Creaci\u00f3n de Marca:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f8a5fd elementor-widget elementor-widget-text-editor\" data-id=\"5f8a5fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\"><span class=\"s1\">Como resultado de distintos talleres de marca realizados con el equipo de Xiclo co-creamos lineamientos eficientes para el uso de un lenguaje sencillo y pr\u00e1ctico, traducido a la creaci\u00f3n elementos gr\u00e1ficos estimulantes para incentivar el retorno. Dise\u00f1amos dispositivos gr\u00e1ficos y editoriales que acompa\u00f1an la implementaci\u00f3n del servicio en cada punto f\u00edsico con instrucciones claras para la reutilizaci\u00f3n en ecosistemas reales.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2dbdf44 e-con-full e-flex e-con e-child\" data-id=\"2dbdf44\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-3b9de90 e-con-full e-flex e-con e-child\" data-id=\"3b9de90\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ca79bb elementor-widget elementor-widget-heading\" data-id=\"4ca79bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Mira nuestro trabajo en acci\u00f3n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75d1c02 elementor-widget elementor-widget-text-editor\" data-id=\"75d1c02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Visita el sitio web de Xiclo para <strong>ver la marca en acci\u00f3n<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7be02dd e-con-full e-flex e-con e-child\" data-id=\"7be02dd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-52e5682 elementor-align-right elementor-mobile-align-justify elementor-widget elementor-widget-button\" data-id=\"52e5682\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/xiclo.app\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Ir a la web de Xiclo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b4de49 elementor-widget elementor-widget-heading\" data-id=\"4b4de49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Herramientas comerciales:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3736ea4 elementor-widget elementor-widget-text-editor\" data-id=\"3736ea4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\"><span class=\"s1\">Desarrollamos herramientas visuales, manuales de uso y materiales de venta que permitieron al equipo comercial explicar eficazmente un modelo pionero en el entorno empresarial colombiano. La solidez y el rigor de estos activos de dise\u00f1o tambi\u00e9n sirvieron como soporte estrat\u00e9gico para postular y asegurar recursos de cooperaci\u00f3n internacional, financiando etapas clave del crecimiento del negocio.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f83631 elementor-widget elementor-widget-heading\" data-id=\"2f83631\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Co-branding<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1228d4f elementor-widget elementor-widget-text-editor\" data-id=\"1228d4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\"><span class=\"s1\">La implementaci\u00f3n pr\u00e1ctica de los modelos de retornabilidad requer\u00eda ingresar a espacios comerciales ya establecidos (como restaurantes, plazas de comida y entornos cerrados). Para lograrlo, desarrollamos un sistema visual flexible y pautas de <i>co-branding<\/i> que permitieron a Xiclo convivir de forma arm\u00f3nica y equilibrada con las marcas aliadas. De esta manera, aseguramos una presencia de marca de mutuo beneficio que potenciaba la identidad de Xiclo sin opacar al aliado comercial, facilitando la adopci\u00f3n del sistema en el punto de venta.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6f8f6a elementor-widget elementor-widget-heading\" data-id=\"e6f8f6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Sitio Web<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a674037 elementor-widget elementor-widget-text-editor\" data-id=\"a674037\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\"><span class=\"s1\">Estructuramos el website como un canal de alta conversi\u00f3n, dise\u00f1ado para ser el primer contacto efectivo con prospectos corporativos (como restaurantes, universidades e instituciones). Con una arquitectura de informaci\u00f3n clara destacamos los beneficios m\u00e1s valorados por los tomadores de decisi\u00f3n, resaltando los componentes clave de Xiclo (el <i>Software Plug-&amp;-Play<\/i>, el <i>Pasaporte Digital<\/i> con est\u00e1ndares GS1 y la adopci\u00f3n sin fricci\u00f3n mediante tecnolog\u00eda <i>Tap-and-reuse<\/i>). Adem\u00e1s, aceleramos la confianza comercial integrando testimonios de alto impacto \u2014como sus casos de \u00e9xito con Juan Valdez, la Universidad de Antioquia y el Grupo Takami\u2014 y optimizamos la captura de <i>leads<\/i> a trav\u00e9s de llamados a la acci\u00f3n din\u00e1micos para agendar demostraciones en tiempo real.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2cfaa1a elementor-widget elementor-widget-heading\" data-id=\"2cfaa1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">6. Gesti\u00f3n Continua y Guardianes de Marca (Brand Management):<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-059d429 elementor-widget elementor-widget-text-editor\" data-id=\"059d429\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\"><span class=\"s1\">Aseguramos la evoluci\u00f3n y consistencia de Xiclo a lo largo del tiempo. Nos convertimos en su equipo de dise\u00f1o y comunicaci\u00f3n extendido, liderando la ejecuci\u00f3n de estrategias clave para sostener su crecimiento. El modelo de negocio ha ido evolucionando y as\u00ed hemos logrado iterar en nuestras propuestas visuales para acompa\u00f1ar el desarrollo de un servicio altamente competitivo en el sector tecnol\u00f3gico (powered by Xiclo).<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-077c6a6 elementor-widget elementor-widget-heading\" data-id=\"077c6a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Resultados alcanzados<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0635c3 elementor-widget elementor-widget-text-editor\" data-id=\"f0635c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">La marca Xiclo se ha posicionado en el mercado latinoamericano y global como l\u00edder en econom\u00edas circulares, <strong>referente en su estilo y modo de comunicaci\u00f3n<\/strong>. El an\u00e1lisis cualitativo arroja resultados que muestran a Xiclo como <strong>una marca querida y protegida<\/strong> por su red de aliados y clientes, con la capacidad de hacer red e incluso apoyar pol\u00edticas p\u00fablicas circulares.<\/p><p>Por otro lado, en sus herramientas digitales las pruebas muestran altos puntajes de usabilidad con un <strong>UX score de 4.4\/5 y un NPS de 96%<\/strong>.<br \/><br \/>La alianza con Xiclo tambi\u00e9n le ha ayudado a Epigrama Studios a <strong>tejer una red fuerte<\/strong> con otras marcas sostenibles y conscientes. Clientes de Xiclo como <em><strong>Aweh<\/strong><\/em> y organizaciones aliadas como <em><strong>Resolve<\/strong><\/em> han encontrado en <strong>Epigrama un aliado para fortalecer su identidad, universo visual y estrateg\u00eda discursiva<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aae4b9e e-con-full e-flex e-con e-child\" data-id=\"aae4b9e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-9d3827f e-con-full e-flex e-con e-child\" data-id=\"9d3827f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8920961 elementor-widget elementor-widget-heading\" data-id=\"8920961\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CONTENIDO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7e430e elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"e7e430e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#elementor-toc__heading-anchor-0\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">1. Punto de partida<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#elementor-toc__heading-anchor-1\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">2. Reto \/ Oportunidad<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#elementor-toc__heading-anchor-2\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">3. Qu\u00e9 hicimos<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#elementor-toc__heading-anchor-3\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">4. Resultados alcanzados<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cff9761 elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"cff9761\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/xiclo.app\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Ir a la web de Xiclo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-45bdd193 e-flex e-con-boxed e-con e-child\" data-id=\"45bdd193\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-64959759 elementor-widget elementor-widget-heading\" data-id=\"64959759\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/epigrama.co\/en\/\"><strong>Desarrolla tu marca<\/strong> con expertos en branding aut\u00e9ntico y storytelling emocionante.<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17b1ef56 elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"17b1ef56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/epigrama.co\/en\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Ir a Epigrama Studios<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65ddcdeb elementor-align-left elementor-widget elementor-widget-button\" data-id=\"65ddcdeb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/epigrama.co\/en\/biblioteca\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-caret-left\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Volver a la biblioteca<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1a000b4 e-flex e-con-boxed e-con e-parent\" data-id=\"1a000b4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-60b5572 e-con-full e-flex e-con e-child\" data-id=\"60b5572\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7077cf9 elementor-widget elementor-widget-heading\" data-id=\"7077cf9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">M\u00c1S SOBRE EPIGRAMA<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc97b3a elementor-widget elementor-widget-heading\" data-id=\"dc97b3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Lleva tu historia a <strong>otro nivel.<\/strong><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f96b4e elementor-widget elementor-widget-text-editor\" data-id=\"3f96b4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Acompa\u00f1amos y potenciamos tus ideas como <strong>socios estrat\u00e9gicos en comunicaci\u00f3n y dise\u00f1o<\/strong>. <br \/>Conoce todas nuestras soluciones:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8fb289f e-con-full e-flex e-con e-child\" data-id=\"8fb289f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a65e20 elementor-align-justify elementor-mobile-align-justify elementor-widget elementor-widget-button\" data-id=\"1a65e20\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div 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Design<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c91329d elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"c91329d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/epigrama.co\/en\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Animation and Film<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Mirar al futuro es tambi\u00e9n honrar el proceso y la memoria de las marcas, apalanc\u00e1ndose en sus valores y esperanzas. Xiclo es un gran ejemplo de c\u00f3mo desde el amor se tejen lenguajes y relaciones estrat\u00e9gicas.<\/p>","protected":false},"author":1,"featured_media":4692,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[28,33,27],"tags":[],"class_list":["post-4691","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-casos-de-exito","category-diseno"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gesti\u00f3n de marca Xiclo: c\u00f3mo construir una marca l\u00edder.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/epigrama.co\/en\/xiclo-como-construir-una-marca-lider\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gesti\u00f3n de marca Xiclo: c\u00f3mo construir una marca l\u00edder.\" \/>\n<meta property=\"og:description\" content=\"Mirar al futuro es tambi\u00e9n honrar el proceso y la memoria de las marcas, apalanc\u00e1ndose en sus valores y esperanzas. 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