{"id":4691,"date":"2026-05-24T18:58:07","date_gmt":"2026-05-24T18:58:07","guid":{"rendered":"https:\/\/epigrama.co\/?p=4691"},"modified":"2026-06-24T14:05:39","modified_gmt":"2026-06-24T14:05:39","slug":"xiclo-como-construir-una-marca-lider","status":"publish","type":"post","link":"https:\/\/epigrama.co\/en\/xiclo-como-construir-una-marca-lider\/","title":{"rendered":"Xiclo: Building a leading brand through ongoing management"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"4691\" class=\"elementor elementor-4691\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0f83f20 e-flex e-con-boxed e-con e-parent\" data-id=\"0f83f20\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-df3b91f e-con-full e-flex e-con e-child\" data-id=\"df3b91f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8f22d49 e-con-full e-flex e-con e-child\" data-id=\"8f22d49\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-258b444 elementor-widget elementor-widget-heading\" data-id=\"258b444\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Case Study<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c84743a elementor-widget elementor-widget-heading\" data-id=\"c84743a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><strong>Xiclo:<\/strong> <span style=\"color: #85AA9D\">how to build a leading brand and <strong>manage it continuously<\/strong>.<\/span><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a5b9626 e-con-full e-flex e-con e-child\" data-id=\"a5b9626\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3bb98f3 elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"3bb98f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\"><strong>Keywords:<\/strong> <br \/>Branding, Web design, Brand Management, UX \/ UI.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b6797b elementor-align-right elementor-widget elementor-widget-button\" data-id=\"4b6797b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/xiclo.app\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Go to Xiclo's website<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-258c86d e-con-full e-flex e-con e-child\" data-id=\"258c86d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-90eadc4 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"90eadc4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-879db70 e-con-full e-flex e-con e-child\" data-id=\"879db70\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d89ec43 elementor-icon-list--layout-inline elementor-align-start elementor-tablet-align-start elementor-widget__width-initial elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"d89ec43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-comment-dots\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Communication Strategy<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-book-open\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Brand Guidelines<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon eicon-video-camera\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Photography and Film<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-laptop-code\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Web Design and Development<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-smile\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">UX\/UI App<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7364ed elementor-align-right elementor-widget elementor-widget-button\" data-id=\"d7364ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#inicio-articulo\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-caret-down\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Go to article<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e223bc5 e-flex e-con-boxed e-con e-parent\" data-id=\"e223bc5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_top&quot;:&quot;tilt&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 100\" preserveaspectratio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M0,6V0h1000v100L0,6z\"\/>\n<\/svg>\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4ea83f1 e-grid e-con-full e-con e-child\" data-id=\"4ea83f1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-aa6a9d8 e-con-full e-flex e-con e-child\" data-id=\"aa6a9d8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f4c604 elementor-widget elementor-widget-image\" data-id=\"5f4c604\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"449\" src=\"https:\/\/epigrama.co\/wp-content\/uploads\/2026\/05\/Sitio-Web-Xiclo-por-Epigrama-Studios.jpg\" class=\"attachment-large size-large wp-image-4716\" alt=\"Sitio Web Xiclo por Epigrama Studios\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e3185de e-con-full e-flex e-con e-child\" data-id=\"e3185de\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-26e4025 elementor-widget elementor-widget-image\" data-id=\"26e4025\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"594\" height=\"675\" src=\"https:\/\/epigrama.co\/wp-content\/uploads\/2026\/05\/Grupo-de-personas-utilizando-empaques-reusables-Xiclo.jpg\" class=\"attachment-large size-large wp-image-4706\" alt=\"Fotograf\u00eda de Grupo de personas utilizando empaques reusables Xiclo por Epigrama Studios\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b74f564 e-con-full e-flex e-con e-child\" data-id=\"b74f564\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-49e42f6 elementor-widget elementor-widget-video\" data-id=\"49e42f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/epigrama.co\/wp-content\/uploads\/2024\/04\/xiclo-logo.mp4\" autoplay=\"\" loop=\"\" playsinline=\"\" controlslist=\"nodownload\" poster=\"https:\/\/epigrama.co\/wp-content\/uploads\/2026\/05\/Slogan-Xiclo-por-Epigrama-Studios.jpg\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d23065 elementor-widget elementor-widget-image\" data-id=\"3d23065\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"700\" height=\"400\" src=\"https:\/\/epigrama.co\/wp-content\/uploads\/2026\/05\/La-UdeA-implementa-empaques-retornables.jpg\" class=\"attachment-full size-full wp-image-4708\" alt=\"Fotografia mujer sosteniendo vaso reusable Xiclo por Epigrama Studios\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c904171 e-con-full e-flex e-con e-child\" data-id=\"c904171\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bc2febd elementor-widget elementor-widget-video\" data-id=\"bc2febd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/xiclo.app\/wp-content\/uploads\/2026\/06\/XicloTakami-EN.mp4\" autoplay=\"\" loop=\"\" controls=\"\" playsinline=\"\" controlslist=\"nodownload\" poster=\"https:\/\/epigrama.co\/wp-content\/uploads\/2026\/05\/Ana-CEO-Xiclo-con-equipo-Takami.jpg\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5360bcc e-con-full e-flex e-con e-child\" data-id=\"5360bcc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2dab781 elementor-widget elementor-widget-image\" data-id=\"2dab781\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"760\" height=\"540\" src=\"https:\/\/epigrama.co\/wp-content\/uploads\/2026\/05\/GRupo-de-personas-comiendo-en-envases-reusables-Xiclo-3.jpg\" class=\"attachment-full size-full wp-image-4704\" alt=\"Fotograf\u00eda de Grupo de personas utilizando empaques reusables Xiclo por Epigrama Studios\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d3a994c e-con-full e-flex e-con e-child\" data-id=\"d3a994c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ce578b elementor-widget elementor-widget-image\" data-id=\"5ce578b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"760\" height=\"540\" src=\"https:\/\/epigrama.co\/wp-content\/uploads\/2026\/05\/Bowl-reusable-Xiclo-con-legumbres.jpg\" class=\"attachment-full size-full wp-image-4697\" alt=\"Fotograf\u00eda Bowl reusable Xiclo por Epigrama Studios\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c576f7f e-con-full e-flex e-con e-child\" data-id=\"c576f7f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-514b39b elementor-widget elementor-widget-image\" data-id=\"514b39b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"760\" height=\"540\" src=\"https:\/\/epigrama.co\/wp-content\/uploads\/2026\/05\/Buxon-de-Reusables-Xiclo-.jpg\" class=\"attachment-large size-large wp-image-4699\" alt=\"Buz\u00f3n de Reusables Xiclo por Epigrama Studios\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ec5018c e-con-full e-flex e-con e-child\" data-id=\"ec5018c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-21c6783 elementor-arrows-position-inside elementor-widget elementor-widget-image-carousel\" data-id=\"21c6783\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;arrows&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"image carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 de 2\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/epigrama.co\/wp-content\/uploads\/2026\/05\/Paquete-de-i\u0301conos-originales-para-Xiclo-por-Epigrama-Studios.jpg\" alt=\"Paquete de i\u0301conos originales para Xiclo por Epigrama Studios\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 de 2\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/epigrama.co\/wp-content\/uploads\/2026\/05\/Mailings-Xiclo-por-Epigrama-Studios3.jpg\" alt=\"Mailings Xiclo por Epigrama Studios\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a9b5e0a e-con-full e-flex e-con e-child\" data-id=\"a9b5e0a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f34cd92 elementor-widget elementor-widget-image\" data-id=\"f34cd92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"594\" height=\"675\" src=\"https:\/\/epigrama.co\/wp-content\/uploads\/2026\/05\/Vaso-reusable-Xiclo.jpg\" class=\"attachment-large size-large wp-image-4714\" alt=\"Vaso reusable Xiclo\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0cdc1ba e-con-full e-flex e-con e-child\" data-id=\"0cdc1ba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-be38b08 elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"be38b08\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"image carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 de 7\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/epigrama.co\/wp-content\/uploads\/2024\/05\/xiclo3.jpg\" alt=\"Pantallas de dise\u00f1o UIUX para Xiclo por Epigrama Studios\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 de 7\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/epigrama.co\/wp-content\/uploads\/2026\/05\/Sitio-Web-Xiclo-por-Epigrama-Studios-2.jpg\" alt=\"Sitio Web Xiclo por Epigrama Studios\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 de 7\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/epigrama.co\/wp-content\/uploads\/2024\/05\/xiclo7.jpg\" alt=\"Pantallas de dise\u00f1o UIUX para Xiclo por Epigrama Studios\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 de 7\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/epigrama.co\/wp-content\/uploads\/2026\/05\/Fotografi\u0301a-Editorial-Xiclo-por-Epigrama-Studios.jpg\" alt=\"Fotografi\u0301a Editorial Xiclo por Epigrama Studios\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 de 7\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/epigrama.co\/wp-content\/uploads\/2026\/05\/Branding-Empaques-Xiclo-por-Epigrama-Studios.jpg\" alt=\"Branding Empaques Xiclo por Epigrama Studios\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 de 7\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/epigrama.co\/wp-content\/uploads\/2026\/05\/Footer-Website-Xiclo-por-Epigrama-Studios-1.jpg\" alt=\"Footer Website Xiclo por Epigrama Studios\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"7 de 7\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/epigrama.co\/wp-content\/uploads\/2024\/05\/xiclo2.jpg\" alt=\"Pantallas de dise\u00f1o UIUX para Xiclo por Epigrama Studios\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-13a999b e-con-full e-flex e-con e-child\" data-id=\"13a999b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-beb0ac5 e-con-full e-flex e-con e-child\" data-id=\"beb0ac5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-ff5cd63 e-con-full e-flex e-con e-child\" data-id=\"ff5cd63\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bf2b090 elementor-widget elementor-widget-heading\" data-id=\"bf2b090\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">See our work in action<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00f719e elementor-widget elementor-widget-text-editor\" data-id=\"00f719e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Visit Xiclo's website to <strong>see the brand in action<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-deb2742 e-con-full e-flex e-con e-child\" data-id=\"deb2742\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dbf1860 elementor-align-right elementor-tablet-align-center elementor-mobile-align-justify elementor-widget elementor-widget-button\" data-id=\"dbf1860\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/xiclo.app\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Go to Xiclo's website<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84b824c elementor-align-right elementor-tablet-align-center elementor-mobile-align-justify elementor-widget elementor-widget-button\" data-id=\"84b824c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/xiclo.app\/toolkit\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Ver toolkit de marca<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0c61293 e-flex e-con-boxed e-con e-parent\" data-id=\"0c61293\" data-element_type=\"container\" data-e-type=\"container\" id=\"inicio-articulo\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-bb1ab82 e-con-full e-flex e-con e-child\" data-id=\"bb1ab82\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-597b8d6 e-con-full e-flex e-con e-child\" data-id=\"597b8d6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ce6b77c elementor-widget elementor-widget-heading\" data-id=\"ce6b77c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Article<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc9c90b elementor-widget elementor-widget-heading\" data-id=\"bc9c90b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Starting point<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f3ccfd elementor-widget elementor-widget-text-editor\" data-id=\"0f3ccfd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul class=\"ul1\"><li class=\"li1\"><span class=\"s2\">Xiclo is a circular economy technological ecosystem that redefines large-scale packaging reuse through traceability.<\/span><\/li><li class=\"li1\"><span class=\"s2\">From its inception, we at Epigrama took on the role of strategic allies to structure their brand design, product development, and communication strategy. With Xiclo, everything had to be built from scratch; strategic design was the key to materializing a business vision that constantly reinvents itself and adapts to market challenges.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-90e654c e-con-full e-flex e-con e-child\" data-id=\"90e654c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c5e2a46 elementor-widget elementor-widget-heading\" data-id=\"c5e2a46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Challenge \/ Opportunity<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9bf78f1 elementor-widget elementor-widget-text-editor\" data-id=\"9bf78f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li class=\"li1\"><span class=\"s1\">The main challenge consisted of creating an approachable, educational language to explain a disruptive business model based on circular economy and traceability technology. This presented an opportunity to co-create an intuitive and engaging experience capable of generating trust in the corporate market while simultaneously connecting with the users of our technology.\u00a0<\/span><\/li><li class=\"li2\"><span class=\"s1\">Beyond designing an isolated visual identity, the real challenge lay in structuring an end-to-end design ecosystem where software, mobile applications, and the communication strategy would support the adoption of an intelligent and innovative consumption system. <\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f99051 elementor-widget elementor-widget-heading\" data-id=\"9f99051\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What We Did<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eaa3e39 elementor-widget elementor-widget-text-editor\" data-id=\"eaa3e39\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-path-to-node=\"9\">We supported the birth and evolution of Xiclo through the development of a comprehensive, scalable design system:<\/p><ul><li data-path-to-node=\"10,0,0\"><strong>Strategic Branding &amp; Identity: <\/strong>We co-created the brand's DNA, defining its core purpose, archetype, values, aesthetics, and a message architecture in an educational tone through deep co-creation workshops.<\/li><li data-path-to-node=\"10,1,0\"><strong>On-Site Graphic Device Design: <\/strong>We designed visual elements and instructions to guide user behavior at physical drop-off and return points.<\/li><li data-path-to-node=\"10,2,0\"><strong>Digital Ecosystem Design (UX\/UI): <\/strong>We structured the user experience and interface for both the mobile application and the backend traceability logistics software.<\/li><li data-path-to-node=\"10,3,0\"><strong>B2B Commercial Assets &amp; Co-Branding: <\/strong>We developed sales tools that served as financial leverage, along with visual guidelines to allow harmonious coexistence with allied brands.<\/li><li data-path-to-node=\"10,4,0\"><strong>Web Architecture &amp; Optimization: <\/strong>We designed an official website focused on corporate procurement, conversion optimization, and ongoing management (Brand Management).<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae0ccb1 elementor-widget elementor-widget-heading\" data-id=\"ae0ccb1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Strategic Branding and Message Architecture for Disruptive Models<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44f6aab elementor-widget elementor-widget-text-editor\" data-id=\"44f6aab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-path-to-node=\"13\">The true challenge of branding for an environmental-impact tech startup is not aesthetics, but pedagogy. Alongside the Xiclo team, we developed a strategic branding exercise focused on translating a complex concept (circular economy based on traceability) into a digestible, compelling value proposition for both everyday consumers and the corporate market.<\/p><p data-path-to-node=\"14\">Through deep immersion and brand workshops, we designed a message architecture and a communication tone that stripped away unnecessary technical jargon, replacing it with stimulating, clear, and practical language. This strategic framework defined how the brand should present itself to the world, transforming \"sustainability\" from an abstract concept into a measurable competitive advantage, laying the conceptual foundation for all visual, digital, and commercial applications across the ecosystem.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b6cb7a elementor-widget elementor-widget-heading\" data-id=\"8b6cb7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Information Design and Incentives for Human Behavior<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f8a5fd elementor-widget elementor-widget-text-editor\" data-id=\"5f8a5fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-path-to-node=\"16\">Once the strategy was cemented, we understood that physical design had to modify real consumption habits. We developed a visual identity that balances technological reliability with environmental closeness, translating it into graphic devices and editorial pieces installed at real collection points. Through simple copy and clean iconography, we turned the act of returning a container into a playful, rewarding experience, educating consumers on-site with clear, direct instructions that eliminated all operational friction.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2dbdf44 e-con-full e-flex e-con e-child\" data-id=\"2dbdf44\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-3b9de90 e-con-full e-flex e-con e-child\" data-id=\"3b9de90\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ca79bb elementor-widget elementor-widget-heading\" data-id=\"4ca79bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">See our work in action<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75d1c02 elementor-widget elementor-widget-text-editor\" data-id=\"75d1c02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Visit Xiclo's website to <strong>see the brand in action<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7be02dd e-con-full e-flex e-con e-child\" data-id=\"7be02dd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-52e5682 elementor-align-right elementor-mobile-align-justify elementor-widget elementor-widget-button\" data-id=\"52e5682\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/xiclo.app\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Go to Xiclo's website<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b4de49 elementor-widget elementor-widget-heading\" data-id=\"4b4de49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. UX\/UI for Complex Logistics Infrastructures<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3736ea4 elementor-widget elementor-widget-text-editor\" data-id=\"3736ea4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-path-to-node=\"18\">The core of the digital challenge consisted of transforming data complexity into interactive simplicity. When designing Xiclo\u2019s software and mobile app, Epigrama\u2019s UX\/UI team decoded traceability flows and the business's logistical framework to translate them into clean interfaces. We ensured that sophisticated processes\u2014such as container scanning and material life-cycle tracking\u2014felt completely natural to the user, accelerating technological adoption of the service and reducing operational friction.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f83631 elementor-widget elementor-widget-heading\" data-id=\"2f83631\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Strategic Design as Financial Leverage<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1228d4f elementor-widget elementor-widget-text-editor\" data-id=\"1228d4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-path-to-node=\"21\">Great design does not just attract users; it validates business models before investors. The user manuals, visual tools, and sales materials we developed equipped Xiclo's commercial team with impeccable institutional rigor. These assets not only facilitated corporate sales within the Colombian business environment but also functioned as the necessary technical and aesthetic foundation to apply for international cooperation funds, securing key resources for the company's growth.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6f8f6a elementor-widget elementor-widget-heading\" data-id=\"e6f8f6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Flexible Co-Branding and Web Conversion Architecture<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a674037 elementor-widget elementor-widget-text-editor\" data-id=\"a674037\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-path-to-node=\"23\">For the returnability model to be viable, Xiclo needed to enter already established commercial spaces without visually competing with them. We designed co-branding guidelines that allowed the brand to coexist harmoniously with high-profile allies such as Juan Valdez or Grupo Takami, boosting Xiclo's identity without overshadowing the point of sale.<\/p><p data-path-to-node=\"24\">We brought this same logic of mutual benefit to the website. We structured the digital channel under an information architecture tailored to corporate decision-makers, highlighting innovations like the <i data-path-to-node=\"24\" data-index-in-node=\"216\">Plug-&amp;-Play Software<\/i>, the <i data-path-to-node=\"24\" data-index-in-node=\"241\">Digital Passport<\/i> (GS1 standards), and friction-free <i data-path-to-node=\"24\" data-index-in-node=\"292\">Tap-and-reuse<\/i>technology, optimizing lead capture through dynamic calls to action.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2cfaa1a elementor-widget elementor-widget-heading\" data-id=\"2cfaa1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">6. Ongoing Management and Brand Guardianship (Brand Management)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-059d429 elementor-widget elementor-widget-text-editor\" data-id=\"059d429\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-path-to-node=\"26\">Tech-based brands are living organisms that evolve alongside the market. Throughout our ongoing alliance, Epigrama has operated as Xiclo\u2019s extended design and communication team. This long-term immersion has allowed us to iterate, refine, and expand visual proposals and interfaces as the business model matures, ensuring the graphic ecosystem maintains its consistency and competitiveness under the quality promise: <i data-path-to-node=\"26\" data-index-in-node=\"469\">\u201cpowered by Xiclo\u201d<\/i>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-077c6a6 elementor-widget elementor-widget-heading\" data-id=\"077c6a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Results Achieved<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0635c3 elementor-widget elementor-widget-text-editor\" data-id=\"f0635c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><p data-path-to-node=\"3,0,0\"><strong>Global Leadership &amp; Brand Positioning:<\/strong> Xiclo has consolidated its presence in the Latin American and global markets as an undisputed leader in circular economies and a benchmark for its style and communication approach. Qualitative analysis shows that Xiclo is a beloved and protected brand among its network of allies and clients, with a unique capability to build networks and even support circular public policies.<\/p><\/li><li><p data-path-to-node=\"3,1,0\"><strong>High-Performance Digital Metrics: <\/strong>The interactive ecosystem designed by our team vastly exceeded industry standards. Continuous user testing yielded outstanding usability scores, achieving a <strong>UX score of 4.4\/5<\/strong> and a <strong>Net Promoter Score (NPS) of 96%<\/strong>, validating the technology's effectiveness and organic adoption.<\/p><\/li><li><p data-path-to-node=\"3,2,0\"><strong>Expansion of the Conscious Ecosystem: <\/strong>The strategic alliance with Xiclo has enabled Epigrama Studios to weave a strong, lasting network with other sustainable and conscious brands. Iconic Xiclo clients like <span style=\"text-decoration: underline;\"><a href=\"http:\/\/alfeaseo.com\/\" target=\"_blank\" rel=\"noopener\"><strong><em>Aweh<\/em><\/strong><\/a><\/span>, as well as allied organizations such as <em><strong><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.resolve.ngo\/\" target=\"_blank\" rel=\"noopener\">Resolve<\/a><\/span><\/strong><\/em>, have found in Epigrama the ideal partner to strengthen their identity, expand their visual universe, and structure their global discursive strategy.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aae4b9e e-con-full e-flex e-con e-child\" data-id=\"aae4b9e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-9d3827f e-con-full e-flex e-con e-child\" data-id=\"9d3827f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8920961 elementor-widget elementor-widget-heading\" data-id=\"8920961\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CONTENT<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7e430e elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"e7e430e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#elementor-toc__heading-anchor-0\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">1. Starting point<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#elementor-toc__heading-anchor-1\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">2. Challenge \/ Opportunity<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#elementor-toc__heading-anchor-2\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">3. What We Did<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#elementor-toc__heading-anchor-3\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">4. Results Achieved<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cff9761 elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"cff9761\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/xiclo.app\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Go to Xiclo's website<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-45bdd193 e-flex e-con-boxed e-con e-child\" data-id=\"45bdd193\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-64959759 elementor-widget elementor-widget-heading\" data-id=\"64959759\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/epigrama.co\/en\/\"><strong>Develop your brand<\/strong> with experts in authentic branding and compelling storytelling.<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17b1ef56 elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"17b1ef56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/epigrama.co\/en\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Go to Epigrama Studios<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65ddcdeb elementor-align-left elementor-widget elementor-widget-button\" data-id=\"65ddcdeb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/epigrama.co\/en\/biblioteca\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-caret-left\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Back to library<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Mirar al futuro es tambi\u00e9n honrar el proceso y la memoria de las marcas, apalanc\u00e1ndose en sus valores y esperanzas. Xiclo es un gran ejemplo de c\u00f3mo desde el amor se tejen lenguajes y relaciones estrat\u00e9gicas.<\/p>","protected":false},"author":1,"featured_media":4692,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[28,33,27],"tags":[],"class_list":["post-4691","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-casos-de-exito","category-diseno"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gesti\u00f3n de marca Xiclo: c\u00f3mo construir una marca l\u00edder.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/epigrama.co\/en\/xiclo-como-construir-una-marca-lider\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gesti\u00f3n de marca Xiclo: c\u00f3mo construir una marca l\u00edder.\" \/>\n<meta property=\"og:description\" content=\"Mirar al futuro es tambi\u00e9n honrar el proceso y la memoria de las marcas, apalanc\u00e1ndose en sus valores y esperanzas. 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