{"id":4547,"date":"2026-05-20T14:22:44","date_gmt":"2026-05-20T14:22:44","guid":{"rendered":"https:\/\/epigrama.co\/?p=4547"},"modified":"2026-05-22T16:50:55","modified_gmt":"2026-05-22T16:50:55","slug":"ontrack-renovacion-de-marca-que-conecta-con-el-equipo-y-despierta-confianza-en-los-clientes","status":"publish","type":"post","link":"https:\/\/epigrama.co\/en\/ontrack-renovacion-de-marca-que-conecta-con-el-equipo-y-despierta-confianza-en-los-clientes\/","title":{"rendered":"OnTrack: de una marca tech a una soluci\u00f3n cercana, c\u00e1lida y humana."},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"4547\" class=\"elementor elementor-4547\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0f83f20 e-flex e-con-boxed e-con e-parent\" data-id=\"0f83f20\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-df3b91f e-con-full e-flex e-con e-child\" data-id=\"df3b91f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8f22d49 e-con-full e-flex e-con e-child\" data-id=\"8f22d49\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-258b444 elementor-widget elementor-widget-heading\" data-id=\"258b444\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Caso de \u00e9xito<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c84743a elementor-widget elementor-widget-heading\" data-id=\"c84743a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><strong>OnTrack:<\/strong> <span style=\"color: #85AA9D\">de un enfoque tech a una marca <strong>cercana<\/strong>, <strong>c\u00e1lida<\/strong> and <strong>humana<\/strong>.<\/span><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a5b9626 e-con-full e-flex e-con e-child\" data-id=\"a5b9626\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3bb98f3 elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"3bb98f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\"><strong>Palabras clave:<\/strong> <br \/>Branding, Dise\u00f1o Web, Acompa\u00f1amiento de marca, UX \/ UI.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b6797b elementor-align-right elementor-widget elementor-widget-button\" data-id=\"4b6797b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/ontrack.global\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Ir a la web de OnTrack<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-258c86d e-con-full e-flex e-con e-child\" data-id=\"258c86d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-90eadc4 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"90eadc4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-879db70 e-con-full e-flex e-con e-child\" data-id=\"879db70\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d89ec43 elementor-icon-list--layout-inline elementor-align-start elementor-tablet-align-start elementor-widget__width-initial elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"d89ec43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-book-open\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Manual de Identidad<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-comment-dots\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Communication Strategy<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-laptop-code\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Desarrollo y Dise\u00f1o Web<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-smile\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Canales presenciales<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7364ed elementor-align-right elementor-widget elementor-widget-button\" data-id=\"d7364ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#inicio-articulo\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-caret-down\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Ir directo al art\u00edculo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e223bc5 e-flex e-con-boxed e-con e-parent\" data-id=\"e223bc5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_top&quot;:&quot;tilt&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 100\" preserveaspectratio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M0,6V0h1000v100L0,6z\"\/>\n<\/svg>\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4ea83f1 e-grid e-con-full e-con e-child\" data-id=\"4ea83f1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-aa6a9d8 e-con-full e-flex e-con e-child\" data-id=\"aa6a9d8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f4c604 elementor-widget elementor-widget-image\" data-id=\"5f4c604\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"403\" src=\"https:\/\/epigrama.co\/wp-content\/uploads\/2026\/05\/OnTrackGlobal-Web.jpg\" class=\"attachment-large size-large wp-image-4596\" alt=\"Dise\u00f1o y desarrollo web OnTrack Global\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e3185de e-con-full e-flex e-con e-child\" data-id=\"e3185de\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-26e4025 elementor-widget elementor-widget-image\" data-id=\"26e4025\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"836\" src=\"https:\/\/epigrama.co\/wp-content\/uploads\/2026\/05\/Mailing-Nueva-funcionalidad-OnTrack-1.jpg\" class=\"attachment-large size-large wp-image-4654\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b74f564 e-con-full e-flex e-con e-child\" data-id=\"b74f564\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-49e42f6 elementor-widget elementor-widget-video\" data-id=\"49e42f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/epigrama.co\/wp-content\/uploads\/2026\/05\/OTSimbolo-1.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlslist=\"nodownload\" poster=\"https:\/\/epigrama.co\/wp-content\/uploads\/2026\/05\/Symbolo-OnTrack-por-Epigrama-Studios.jpg\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-514b39b elementor-widget elementor-widget-image\" data-id=\"514b39b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"312\" src=\"https:\/\/epigrama.co\/wp-content\/uploads\/2026\/05\/Disen\u0303o-Van-OnTrack.jpg\" class=\"attachment-large size-large wp-image-4655\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c904171 e-con-full e-flex e-con e-child\" data-id=\"c904171\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a83527d elementor-arrows-position-inside elementor-widget elementor-widget-image-carousel\" data-id=\"a83527d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;arrows&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carrusel de im\u00e1genes\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 de 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/epigrama.co\/wp-content\/uploads\/2026\/05\/Postales-OnTrack.jpg\" alt=\"Dise\u00f1o de Postales OnTrack por Epigrama Studios\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 de 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/epigrama.co\/wp-content\/uploads\/2026\/05\/Brochure-OnTrack-School-2-.jpg\" alt=\"Dise\u00f1o de Brochure OnTrack por Epigrama Studios\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 de 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/epigrama.co\/wp-content\/uploads\/2026\/05\/Banners-OnTrack.jpg\" alt=\"Dise\u00f1o de Banners OnTrack por Epigrama Studios\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5360bcc e-con-full e-flex e-con e-child\" data-id=\"5360bcc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2dab781 elementor-widget elementor-widget-image\" data-id=\"2dab781\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"429\" src=\"https:\/\/epigrama.co\/wp-content\/uploads\/2026\/05\/Canguro-POP-OnTrack-1.jpg\" class=\"attachment-large size-large wp-image-4658\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-13a999b e-con-full e-flex e-con e-child\" data-id=\"13a999b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-beb0ac5 e-con-full e-flex e-con e-child\" data-id=\"beb0ac5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-ff5cd63 e-con-full e-flex e-con e-child\" data-id=\"ff5cd63\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bf2b090 elementor-widget elementor-widget-heading\" data-id=\"bf2b090\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Mira nuestro trabajo en acci\u00f3n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00f719e elementor-widget elementor-widget-text-editor\" data-id=\"00f719e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Visita el sitio web de OnTrack para <strong>ver la marca en acci\u00f3n<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-deb2742 e-con-full e-flex e-con e-child\" data-id=\"deb2742\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dbf1860 elementor-align-right elementor-widget elementor-widget-button\" data-id=\"dbf1860\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/ontrack.global\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Ir a la web de OnTrack<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0cdc1ba e-con-full e-flex e-con e-child\" data-id=\"0cdc1ba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4df720b elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"4df720b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carrusel de im\u00e1genes\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 de 4\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/epigrama.co\/wp-content\/uploads\/2026\/05\/OnTrackSchool-Web-1.jpg\" alt=\"Dise\u00f1o y desarrollo web OnTrack School\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 de 4\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/epigrama.co\/wp-content\/uploads\/2026\/05\/OnTrackEnterprise-Web.jpg\" alt=\"Dise\u00f1o y desarrollo web OnTrack Enterprise\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 de 4\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/epigrama.co\/wp-content\/uploads\/2026\/05\/OnTrack-WebBrand-4.jpg\" alt=\"Dise\u00f1o Web y Branding para OnTrack\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 de 4\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/epigrama.co\/wp-content\/uploads\/2026\/05\/OnTrackGlobal-Web.jpg\" alt=\"Dise\u00f1o y desarrollo web OnTrack Global\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1a5360e e-grid e-con-full e-con e-child\" data-id=\"1a5360e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-279cfe6 elementor-widget elementor-widget-image\" data-id=\"279cfe6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/epigrama.co\/wp-content\/uploads\/2026\/05\/teacher.png\" class=\"attachment-large size-large wp-image-4662\" alt=\"Personaje Mano Profesor OnTrack\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd66cc5 elementor-widget elementor-widget-image\" data-id=\"dd66cc5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/epigrama.co\/wp-content\/uploads\/2026\/05\/agentematriculas.png\" class=\"attachment-large size-large wp-image-4660\" alt=\"Personaje Mano Agente IA OnTrack\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-381495f elementor-widget elementor-widget-image\" data-id=\"381495f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/epigrama.co\/wp-content\/uploads\/2026\/05\/corazon.png\" class=\"attachment-large size-large wp-image-4661\" alt=\"Personaje Mano Coraz\u00f3n OnTrack\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae45be9 elementor-widget elementor-widget-image\" data-id=\"ae45be9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/epigrama.co\/wp-content\/uploads\/2026\/05\/agenteadmisiones.png\" class=\"attachment-large size-large wp-image-4659\" alt=\"Personaje Mano Laptop OnTrack\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0c61293 e-flex e-con-boxed e-con e-parent\" data-id=\"0c61293\" data-element_type=\"container\" data-e-type=\"container\" id=\"inicio-articulo\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_bottom&quot;:&quot;tilt&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 100\" preserveaspectratio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M0,6V0h1000v100L0,6z\"\/>\n<\/svg>\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bb1ab82 e-con-full e-flex e-con e-child\" data-id=\"bb1ab82\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-597b8d6 e-con-full e-flex e-con e-child\" data-id=\"597b8d6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ce6b77c elementor-widget elementor-widget-heading\" data-id=\"ce6b77c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Art\u00edculo<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc9c90b elementor-widget elementor-widget-heading\" data-id=\"bc9c90b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Punto de Partida<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f3ccfd elementor-widget elementor-widget-text-editor\" data-id=\"0f3ccfd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Ontrack Global es una plataforma con un enorme potencial tecnol\u00f3gico en el sector de la gesti\u00f3n de flotas de transporte y ecosistemas educativos.<\/li><li>Despu\u00e9s de m\u00e1s de 15 a\u00f1os de comprobada experiencia en el mercado, <strong>Ontrack percib\u00eda su marca poco accesible y desarticulada<\/strong>. La percepci\u00f3n de clientes y equipo era de una marca <strong>obsoleta<\/strong>.<\/li><li>Se decidi\u00f3 renovar el universo visual y de comunicaci\u00f3n, desde una robusta estrategia hacia una marca enfocada en la generaci\u00f3n de leads online y offline.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-90e654c e-con-full e-flex e-con e-child\" data-id=\"90e654c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c5e2a46 elementor-widget elementor-widget-heading\" data-id=\"c5e2a46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Reto \/ Oportunidad<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9bf78f1 elementor-widget elementor-widget-text-editor\" data-id=\"9bf78f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li class=\"p1\"><span class=\"s1\">Establecer una alianza estrat\u00e9gica de comunicaci\u00f3n y dise\u00f1o con un acompa\u00f1amiento mensual para <strong>transformar la percepci\u00f3n de la marca<\/strong> y potenciar su crecimiento.<\/span><\/li><li class=\"p1\"><span class=\"s1\"> En Epigrama identificamos la oportunidad de profundizar en los valores de marca y proyectarlos con fuerza en un ecosistema omnicanal, conectando eventos presenciales, como ferias, con un entorno comercial digital.<b><\/b><\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f99051 elementor-widget elementor-widget-heading\" data-id=\"9f99051\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Qu\u00e9 hicimos<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eaa3e39 elementor-widget elementor-widget-text-editor\" data-id=\"eaa3e39\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li aria-level=\"1\"><strong>Renovaci\u00f3n de Marca: <\/strong>Como resultado de los <strong>brand workshops<\/strong> realizados con el equipo OnTrack creamos un manual de identidad con valores, lineamientos gr\u00e1ficos claros y mensajes concretos y transversales para comunicar el portafolio de la organizaci\u00f3n.\u00a0<\/li><\/ul><ul><li aria-level=\"1\"><strong>Canales Presenciales: <\/strong>Fortalecimos y unificamos la experiencia de marca en los puntos de contacto f\u00edsicos, espec\u00edficamente para destacar en ferias comerciales donde la primera impresi\u00f3n es decisiva.<\/li><\/ul><ul><li aria-level=\"1\"><strong>Fidelizaci\u00f3n y Estrategia Post-venta: <\/strong>Estructuramos un sistema de comunicaci\u00f3n continua mediante plantillas de <i>email marketing, comunicados de nuevas funcionalidades<\/i>, entre otros, dise\u00f1ados para mantener contacto con clientes actuales, aportar valor constante y activar una red org\u00e1nica de referidos.<\/li><\/ul><ul><li aria-level=\"1\"><strong>Conversi\u00f3n Digital: <\/strong>Optimizamos y robustecimos el entorno web para consolidarlo como la principal carta de presentaci\u00f3n y el primer contacto efectivo para captar potenciales clientes.<\/li><\/ul><ul><li aria-level=\"1\"><strong>Contenidos audiovisuales: <\/strong>Con la creaci\u00f3n de videos cortos comunicamos los principales beneficios de los productos de OnTrack. Visibilizamos casos de \u00e9xito, modos de uso y entornos en donde el ecosistema de OnTrack funciona.<\/li><\/ul><p data-pm-slice=\"1 1 []\">\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae0ccb1 elementor-widget elementor-widget-heading\" data-id=\"ae0ccb1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Renovaci\u00f3n de marca y estrategia<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44f6aab elementor-widget elementor-widget-text-editor\" data-id=\"44f6aab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El primer paso para atacar la percepci\u00f3n de marca obsoleta de los clientes fue <strong>diagnosticar<\/strong> la composici\u00f3n de marca y su articulaci\u00f3n con los valores de la compa\u00f1\u00eda. La percepci\u00f3n del cliente y del equipo part\u00eda de la ausencia de ADN de marca e incoherencia entre los valores y el discurso textual y visual.<\/p><p>Con el fin de encontrar el ADN\u00a0 llevamos a cabos <strong>sesiones de co-creaci\u00f3n<\/strong> o talleres de marca en donde articulamos el <em><strong>Por Qu\u00e9<\/strong><\/em> de la marca y sus <em><strong>valores<\/strong><\/em> para despu\u00e9s crear un manual de identidad integral con gu\u00edas claras de comunicaci\u00f3n, lineamientos gr\u00e1ficos, universo visual y mensajes transversales para comunicar el portafolio y visi\u00f3n de la marca.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d977f11 e-con-full e-flex e-con e-child\" data-id=\"d977f11\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1639749 elementor-widget elementor-widget-image\" data-id=\"1639749\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/epigrama.co\/wp-content\/uploads\/2026\/05\/OnTrack-Old-Logo.jpg\" class=\"attachment-large size-large wp-image-4565\" alt=\"OnTrack - Logo Antiguo\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Antes<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b655ff2 elementor-widget elementor-widget-image\" data-id=\"b655ff2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/epigrama.co\/wp-content\/uploads\/2025\/08\/OnTrack-Logo-1.jpg\" class=\"attachment-large size-large wp-image-4265\" alt=\"Logo - OnTrack\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Ahora<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b6cb7a elementor-widget elementor-widget-heading\" data-id=\"8b6cb7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Conversi\u00f3n Digital:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f8a5fd elementor-widget elementor-widget-text-editor\" data-id=\"5f8a5fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Optimizamos y robustecimos el entorno web para consolidarlo como la principal carta de presentaci\u00f3n y el primer contacto efectivo para captar potenciales clientes. Epigrama dise\u00f1o flujos de usuario <strong>partiendo de los tipos de cliente OnTrack, segmentando seg\u00fan sus productos School, Enterprise y Dashcams<\/strong>. El entorno digital tambi\u00e9n est\u00e1 compuesto de landing pages estrat\u00e9gicas con material descargable y landing pages personalizadas seg\u00fan activaciones de marca en ferias y eventos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2dbdf44 e-con-full e-flex e-con e-child\" data-id=\"2dbdf44\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-3b9de90 e-con-full e-flex e-con e-child\" data-id=\"3b9de90\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ca79bb elementor-widget elementor-widget-heading\" data-id=\"4ca79bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Mira nuestro trabajo en acci\u00f3n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75d1c02 elementor-widget elementor-widget-text-editor\" data-id=\"75d1c02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Visita el sitio web de OnTrack para <strong>ver la marca en acci\u00f3n<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7be02dd e-con-full e-flex e-con e-child\" data-id=\"7be02dd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-52e5682 elementor-align-right elementor-mobile-align-justify elementor-widget elementor-widget-button\" data-id=\"52e5682\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/ontrack.global\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Ir a la web de OnTrack<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b4de49 elementor-widget elementor-widget-heading\" data-id=\"4b4de49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Acompa\u00f1amiento en comunicaciones<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3736ea4 elementor-widget elementor-widget-text-editor\" data-id=\"3736ea4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Epigrama trabaja en llave con OnTrack con un plan de acompa\u00f1amiento semestral, haciendo el papel de agencia de dise\u00f1o inhouse. En esta labor apoyamos a la compa\u00f1\u00eda desde la estrategia hasta la realizaci\u00f3n de piezas digitales, comerciales, audiosivuales, impresos e instalaciones para ferias y eventos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-077c6a6 elementor-widget elementor-widget-heading\" data-id=\"077c6a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Resultados alcanzados<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0635c3 elementor-widget elementor-widget-text-editor\" data-id=\"f0635c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\"><strong>El impacto en las ventas de la nueva imagen y comunicaci\u00f3n de OnTrack ha sido contundente.<\/strong> La investigaci\u00f3n cualitativa y cuantitativa muestra resultados sorprendentes desde la percepci\u00f3n de los clientes a la marca y de la fuerte conexi\u00f3n del equipo con los valores y los nuevos recursos que dieron vida y armon\u00eda a la cotidianidad de las operaciones tanto comerciales como de desarrollo.<br \/><br \/>Todos estos resultados han fortalecido la relaci\u00f3n entre OnTrack y Epigrama Studios en el largo plazo, abriendo camino a la iteraci\u00f3n constante de soluciones, la exploraci\u00f3n de nuevas tecnolog\u00edas, la implementaci\u00f3n de Inteligencia Artificial en operaciones de dise\u00f1o y la apertura de espacios para la creatividad basados en unas <strong>gu\u00edas visuales claras<\/strong> y unos <strong>valores que orientan<\/strong> con claridad las <strong>decisiones estrat\u00e9gicas de comunicaci\u00f3n<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aae4b9e e-con-full e-flex e-con e-child\" data-id=\"aae4b9e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-9d3827f e-con-full e-flex e-con e-child\" data-id=\"9d3827f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8920961 elementor-widget elementor-widget-heading\" data-id=\"8920961\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CONTENIDO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7e430e elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"e7e430e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#elementor-toc__heading-anchor-0\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">1. Punto de partida<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#elementor-toc__heading-anchor-1\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">2. Reto \/ Oportunidad<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#elementor-toc__heading-anchor-2\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">3. Qu\u00e9 hicimos<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#elementor-toc__heading-anchor-3\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">4. Resultados alcanzados<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cff9761 elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"cff9761\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/ontrack.global\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Ir a la web de OnTrack<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-45bdd193 e-flex e-con-boxed e-con e-child\" data-id=\"45bdd193\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-64959759 elementor-widget elementor-widget-heading\" data-id=\"64959759\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/epigrama.co\/en\/\"><strong>Desarrolla tu marca<\/strong> con expertos en branding aut\u00e9ntico y storytelling emocionante.<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17b1ef56 elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"17b1ef56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/epigrama.co\/en\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Ir a Epigrama Studios<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65ddcdeb elementor-align-left elementor-widget elementor-widget-button\" data-id=\"65ddcdeb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/epigrama.co\/en\/biblioteca\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-caret-left\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Volver a la biblioteca<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1a000b4 e-flex e-con-boxed e-con e-parent\" data-id=\"1a000b4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-60b5572 e-con-full e-flex e-con e-child\" data-id=\"60b5572\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7077cf9 elementor-widget elementor-widget-heading\" data-id=\"7077cf9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">M\u00c1S SOBRE EPIGRAMA<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc97b3a elementor-widget elementor-widget-heading\" data-id=\"dc97b3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Lleva tu historia a <strong>otro nivel.<\/strong><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f96b4e elementor-widget elementor-widget-text-editor\" data-id=\"3f96b4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Acompa\u00f1amos y potenciamos tus ideas como <strong>socios estrat\u00e9gicos en comunicaci\u00f3n y dise\u00f1o<\/strong>. <br \/>Conoce todas nuestras soluciones:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8fb289f e-con-full e-flex e-con e-child\" data-id=\"8fb289f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a65e20 elementor-align-justify elementor-mobile-align-justify elementor-widget elementor-widget-button\" data-id=\"1a65e20\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/epigrama.co\/en\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Branding y estrategias de comunicaci\u00f3n<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b1e88a elementor-align-justify elementor-mobile-align-justify elementor-widget elementor-widget-button\" data-id=\"1b1e88a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/epigrama.co\/en\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Dise\u00f1o web UX \/ UI<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d9431d elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"4d9431d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/epigrama.co\/en\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Editorial Design<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c91329d elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"c91329d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/epigrama.co\/en\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Animation and Film<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Estilo, profesionalismo y coherencia con aspectos clave para la reputaci\u00f3n de marca. Acompa\u00f1amos a OnTrack a desarrollar su estrategia de marca, desde su discurso e imagen, hasta el desarrollo web, gr\u00e1fico y audiovisual.<\/p>","protected":false},"author":1,"featured_media":4451,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[28,33,27],"tags":[],"class_list":["post-4547","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-casos-de-exito","category-diseno"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Renovaci\u00f3n de marca: de un enfoque tech a una marca humana.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/epigrama.co\/en\/ontrack-renovacion-de-marca-que-conecta-con-el-equipo-y-despierta-confianza-en-los-clientes\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Renovaci\u00f3n de marca: de un enfoque tech a una marca humana.\" \/>\n<meta property=\"og:description\" content=\"Estilo, profesionalismo y coherencia con aspectos clave para la reputaci\u00f3n de marca. Acompa\u00f1amos a OnTrack a desarrollar su estrategia de marca, desde su discurso e imagen, hasta el desarrollo web, gr\u00e1fico y audiovisual.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/epigrama.co\/en\/ontrack-renovacion-de-marca-que-conecta-con-el-equipo-y-despierta-confianza-en-los-clientes\/\" \/>\n<meta property=\"og:site_name\" content=\"EPIGRAMA STUDIOS\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-20T14:22:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-22T16:50:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/epigrama.co\/wp-content\/uploads\/2026\/04\/OnTrackSchool-Brochure.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"memoria\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"memoria\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/epigrama.co\\\/ontrack-renovacion-de-marca-que-conecta-con-el-equipo-y-despierta-confianza-en-los-clientes\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/epigrama.co\\\/ontrack-renovacion-de-marca-que-conecta-con-el-equipo-y-despierta-confianza-en-los-clientes\\\/\"},\"author\":{\"name\":\"memoria\",\"@id\":\"https:\\\/\\\/epigrama.co\\\/#\\\/schema\\\/person\\\/6c9d1a6ef2a9c4c1774e5c83eeacd6d5\"},\"headline\":\"OnTrack: de una marca tech a una soluci\u00f3n cercana, c\u00e1lida y humana.\",\"datePublished\":\"2026-05-20T14:22:44+00:00\",\"dateModified\":\"2026-05-22T16:50:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/epigrama.co\\\/ontrack-renovacion-de-marca-que-conecta-con-el-equipo-y-despierta-confianza-en-los-clientes\\\/\"},\"wordCount\":940,\"publisher\":{\"@id\":\"https:\\\/\\\/epigrama.co\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/epigrama.co\\\/ontrack-renovacion-de-marca-que-conecta-con-el-equipo-y-despierta-confianza-en-los-clientes\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/epigrama.co\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/OnTrackSchool-Brochure.jpg\",\"articleSection\":[\"Branding\",\"Casos de \u00e9xito\",\"Dise\u00f1o\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/epigrama.co\\\/ontrack-renovacion-de-marca-que-conecta-con-el-equipo-y-despierta-confianza-en-los-clientes\\\/\",\"url\":\"https:\\\/\\\/epigrama.co\\\/ontrack-renovacion-de-marca-que-conecta-con-el-equipo-y-despierta-confianza-en-los-clientes\\\/\",\"name\":\"Renovaci\u00f3n de marca: de un enfoque tech a una marca humana.\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/epigrama.co\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/epigrama.co\\\/ontrack-renovacion-de-marca-que-conecta-con-el-equipo-y-despierta-confianza-en-los-clientes\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/epigrama.co\\\/ontrack-renovacion-de-marca-que-conecta-con-el-equipo-y-despierta-confianza-en-los-clientes\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/epigrama.co\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/OnTrackSchool-Brochure.jpg\",\"datePublished\":\"2026-05-20T14:22:44+00:00\",\"dateModified\":\"2026-05-22T16:50:55+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/epigrama.co\\\/ontrack-renovacion-de-marca-que-conecta-con-el-equipo-y-despierta-confianza-en-los-clientes\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/epigrama.co\\\/ontrack-renovacion-de-marca-que-conecta-con-el-equipo-y-despierta-confianza-en-los-clientes\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/epigrama.co\\\/ontrack-renovacion-de-marca-que-conecta-con-el-equipo-y-despierta-confianza-en-los-clientes\\\/#primaryimage\",\"url\":\"https:\\\/\\\/epigrama.co\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/OnTrackSchool-Brochure.jpg\",\"contentUrl\":\"https:\\\/\\\/epigrama.co\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/OnTrackSchool-Brochure.jpg\",\"width\":1920,\"height\":1080,\"caption\":\"Brochure OnTrack School\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/epigrama.co\\\/ontrack-renovacion-de-marca-que-conecta-con-el-equipo-y-despierta-confianza-en-los-clientes\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/epigrama.co\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"OnTrack: de una marca tech a una soluci\u00f3n cercana, c\u00e1lida y humana.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/epigrama.co\\\/#website\",\"url\":\"https:\\\/\\\/epigrama.co\\\/\",\"name\":\"EPIGRAMA STUDIOS\",\"description\":\"Relatos Visuales\",\"publisher\":{\"@id\":\"https:\\\/\\\/epigrama.co\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/epigrama.co\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/epigrama.co\\\/#organization\",\"name\":\"EPIGRAMA STUDIOS\",\"url\":\"https:\\\/\\\/epigrama.co\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/epigrama.co\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/epigrama.co\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/Epigrama-typo.png\",\"contentUrl\":\"https:\\\/\\\/epigrama.co\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/Epigrama-typo.png\",\"width\":540,\"height\":141,\"caption\":\"EPIGRAMA STUDIOS\"},\"image\":{\"@id\":\"https:\\\/\\\/epigrama.co\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/epigrama_studios\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/epigrama\\\/about\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/epigrama.co\\\/#\\\/schema\\\/person\\\/6c9d1a6ef2a9c4c1774e5c83eeacd6d5\",\"name\":\"memoria\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/06305d5aaa6d52b0315cb02b9d01d153814032dbb5ab405b4b7e93cfa996d0e8?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/06305d5aaa6d52b0315cb02b9d01d153814032dbb5ab405b4b7e93cfa996d0e8?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/06305d5aaa6d52b0315cb02b9d01d153814032dbb5ab405b4b7e93cfa996d0e8?s=96&d=mm&r=g\",\"caption\":\"memoria\"},\"url\":\"https:\\\/\\\/epigrama.co\\\/en\\\/author\\\/memoria\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Renovaci\u00f3n de marca: de un enfoque tech a una marca humana.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/epigrama.co\/en\/ontrack-renovacion-de-marca-que-conecta-con-el-equipo-y-despierta-confianza-en-los-clientes\/","og_locale":"en_GB","og_type":"article","og_title":"Renovaci\u00f3n de marca: de un enfoque tech a una marca humana.","og_description":"Estilo, profesionalismo y coherencia con aspectos clave para la reputaci\u00f3n de marca. Acompa\u00f1amos a OnTrack a desarrollar su estrategia de marca, desde su discurso e imagen, hasta el desarrollo web, gr\u00e1fico y audiovisual.","og_url":"https:\/\/epigrama.co\/en\/ontrack-renovacion-de-marca-que-conecta-con-el-equipo-y-despierta-confianza-en-los-clientes\/","og_site_name":"EPIGRAMA STUDIOS","article_published_time":"2026-05-20T14:22:44+00:00","article_modified_time":"2026-05-22T16:50:55+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/epigrama.co\/wp-content\/uploads\/2026\/04\/OnTrackSchool-Brochure.jpg","type":"image\/jpeg"}],"author":"memoria","twitter_card":"summary_large_image","twitter_misc":{"Written by":"memoria","Estimated reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/epigrama.co\/ontrack-renovacion-de-marca-que-conecta-con-el-equipo-y-despierta-confianza-en-los-clientes\/#article","isPartOf":{"@id":"https:\/\/epigrama.co\/ontrack-renovacion-de-marca-que-conecta-con-el-equipo-y-despierta-confianza-en-los-clientes\/"},"author":{"name":"memoria","@id":"https:\/\/epigrama.co\/#\/schema\/person\/6c9d1a6ef2a9c4c1774e5c83eeacd6d5"},"headline":"OnTrack: de una marca tech a una soluci\u00f3n cercana, c\u00e1lida y humana.","datePublished":"2026-05-20T14:22:44+00:00","dateModified":"2026-05-22T16:50:55+00:00","mainEntityOfPage":{"@id":"https:\/\/epigrama.co\/ontrack-renovacion-de-marca-que-conecta-con-el-equipo-y-despierta-confianza-en-los-clientes\/"},"wordCount":940,"publisher":{"@id":"https:\/\/epigrama.co\/#organization"},"image":{"@id":"https:\/\/epigrama.co\/ontrack-renovacion-de-marca-que-conecta-con-el-equipo-y-despierta-confianza-en-los-clientes\/#primaryimage"},"thumbnailUrl":"https:\/\/epigrama.co\/wp-content\/uploads\/2026\/04\/OnTrackSchool-Brochure.jpg","articleSection":["Branding","Casos de \u00e9xito","Dise\u00f1o"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/epigrama.co\/ontrack-renovacion-de-marca-que-conecta-con-el-equipo-y-despierta-confianza-en-los-clientes\/","url":"https:\/\/epigrama.co\/ontrack-renovacion-de-marca-que-conecta-con-el-equipo-y-despierta-confianza-en-los-clientes\/","name":"Renovaci\u00f3n de marca: de un enfoque tech a una marca humana.","isPartOf":{"@id":"https:\/\/epigrama.co\/#website"},"primaryImageOfPage":{"@id":"https:\/\/epigrama.co\/ontrack-renovacion-de-marca-que-conecta-con-el-equipo-y-despierta-confianza-en-los-clientes\/#primaryimage"},"image":{"@id":"https:\/\/epigrama.co\/ontrack-renovacion-de-marca-que-conecta-con-el-equipo-y-despierta-confianza-en-los-clientes\/#primaryimage"},"thumbnailUrl":"https:\/\/epigrama.co\/wp-content\/uploads\/2026\/04\/OnTrackSchool-Brochure.jpg","datePublished":"2026-05-20T14:22:44+00:00","dateModified":"2026-05-22T16:50:55+00:00","breadcrumb":{"@id":"https:\/\/epigrama.co\/ontrack-renovacion-de-marca-que-conecta-con-el-equipo-y-despierta-confianza-en-los-clientes\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/epigrama.co\/ontrack-renovacion-de-marca-que-conecta-con-el-equipo-y-despierta-confianza-en-los-clientes\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/epigrama.co\/ontrack-renovacion-de-marca-que-conecta-con-el-equipo-y-despierta-confianza-en-los-clientes\/#primaryimage","url":"https:\/\/epigrama.co\/wp-content\/uploads\/2026\/04\/OnTrackSchool-Brochure.jpg","contentUrl":"https:\/\/epigrama.co\/wp-content\/uploads\/2026\/04\/OnTrackSchool-Brochure.jpg","width":1920,"height":1080,"caption":"Brochure OnTrack School"},{"@type":"BreadcrumbList","@id":"https:\/\/epigrama.co\/ontrack-renovacion-de-marca-que-conecta-con-el-equipo-y-despierta-confianza-en-los-clientes\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/epigrama.co\/"},{"@type":"ListItem","position":2,"name":"OnTrack: de una marca tech a una soluci\u00f3n cercana, c\u00e1lida y humana."}]},{"@type":"WebSite","@id":"https:\/\/epigrama.co\/#website","url":"https:\/\/epigrama.co\/","name":"EPIGRAMA STUDIOS","description":"Relatos Visuales","publisher":{"@id":"https:\/\/epigrama.co\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/epigrama.co\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/epigrama.co\/#organization","name":"EPIGRAMA STUDIOS","url":"https:\/\/epigrama.co\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/epigrama.co\/#\/schema\/logo\/image\/","url":"https:\/\/epigrama.co\/wp-content\/uploads\/2022\/06\/Epigrama-typo.png","contentUrl":"https:\/\/epigrama.co\/wp-content\/uploads\/2022\/06\/Epigrama-typo.png","width":540,"height":141,"caption":"EPIGRAMA STUDIOS"},"image":{"@id":"https:\/\/epigrama.co\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.instagram.com\/epigrama_studios\/","https:\/\/www.linkedin.com\/company\/epigrama\/about\/"]},{"@type":"Person","@id":"https:\/\/epigrama.co\/#\/schema\/person\/6c9d1a6ef2a9c4c1774e5c83eeacd6d5","name":"memoria","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/06305d5aaa6d52b0315cb02b9d01d153814032dbb5ab405b4b7e93cfa996d0e8?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/06305d5aaa6d52b0315cb02b9d01d153814032dbb5ab405b4b7e93cfa996d0e8?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/06305d5aaa6d52b0315cb02b9d01d153814032dbb5ab405b4b7e93cfa996d0e8?s=96&d=mm&r=g","caption":"memoria"},"url":"https:\/\/epigrama.co\/en\/author\/memoria\/"}]}},"_links":{"self":[{"href":"https:\/\/epigrama.co\/en\/wp-json\/wp\/v2\/posts\/4547","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/epigrama.co\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/epigrama.co\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/epigrama.co\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/epigrama.co\/en\/wp-json\/wp\/v2\/comments?post=4547"}],"version-history":[{"count":92,"href":"https:\/\/epigrama.co\/en\/wp-json\/wp\/v2\/posts\/4547\/revisions"}],"predecessor-version":[{"id":4783,"href":"https:\/\/epigrama.co\/en\/wp-json\/wp\/v2\/posts\/4547\/revisions\/4783"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/epigrama.co\/en\/wp-json\/wp\/v2\/media\/4451"}],"wp:attachment":[{"href":"https:\/\/epigrama.co\/en\/wp-json\/wp\/v2\/media?parent=4547"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/epigrama.co\/en\/wp-json\/wp\/v2\/categories?post=4547"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/epigrama.co\/en\/wp-json\/wp\/v2\/tags?post=4547"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}