{"id":3980,"date":"2025-01-06T00:04:06","date_gmt":"2025-01-06T00:04:06","guid":{"rendered":"https:\/\/epigrama.co\/?p=3980"},"modified":"2025-03-12T09:33:06","modified_gmt":"2025-03-12T09:33:06","slug":"aprende-diseno-editorial-basico","status":"publish","type":"post","link":"https:\/\/epigrama.co\/en\/aprende-diseno-editorial-basico\/","title":{"rendered":"Dise\u00f1o Editorial B\u00e1sico: Convierte tus p\u00e1ginas en experiencias."},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3980\" class=\"elementor elementor-3980\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0c61293 e-flex e-con-boxed e-con e-parent\" data-id=\"0c61293\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-bb1ab82 e-con-full e-flex e-con e-child\" data-id=\"bb1ab82\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c84743a elementor-widget elementor-widget-heading\" data-id=\"c84743a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Dise\u00f1o Editorial B\u00e1sico: Convierte tus p\u00e1ginas en experiencias.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f3ccfd elementor-widget elementor-widget-text-editor\" data-id=\"0f3ccfd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">En un mundo saturado de contenidos, el dise\u00f1o editorial tiene la tarea de destacar, seducir y, sobre todo, conectar.<\/p><p>Para lograrlo, necesitas algo m\u00e1s que habilidades t\u00e9cnicas: necesitas una visi\u00f3n que desaf\u00ede tendencias y un profundo entendimiento de c\u00f3mo la cultura visual afecta a las audiencias. En otras palabras, debes ser un narrador visual con un ojo puesto en las reglas y otro listo para romperlas. Aqu\u00ed te contamos c\u00f3mo hacerlo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-469ee9c elementor-widget elementor-widget-image\" data-id=\"469ee9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"485\" src=\"https:\/\/epigrama.co\/wp-content\/uploads\/2025\/01\/Fotografi\u0301a-Disen\u0303o-Editorial.jpg\" class=\"attachment-large size-large wp-image-3983\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90eadc4 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"90eadc4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d73e2a7 elementor-widget elementor-widget-heading\" data-id=\"d73e2a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. Manejo del ritmo<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72102d2 elementor-widget elementor-widget-text-editor\" data-id=\"72102d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Imagina componer desde una perspectiva m\u00fasica. Hay instrumentos que dan atm\u00f3sferas, otros armon\u00edas, otros melod\u00edas, otros arreglos y tambi\u00e9n hay silencios.<br \/><br \/>En el dise\u00f1o editorial tenemos textos, im\u00e1genes, colores, tipograf\u00edas, m\u00e1rgenes y vac\u00edos. jugar con esos elementos es nuestra labor, dejar que conversen en la p\u00e1gina para que gu\u00eden al lector en una experiencia memorable.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9af3d5 elementor-align-start elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"a9af3d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><strong>Establece convenciones claras:<\/strong> Define reglas para t\u00edtulos, subt\u00edtulos, textos, m\u00e1rgenes y grillas desde el principio. Esto crea consistencia y evita que cada p\u00e1gina parezca dise\u00f1ada por un departamento diferente.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><strong>Usa elementos gr\u00e1ficos como puentes:<\/strong> Fotos de p\u00e1gina completa, ilustraciones caprichosas, o incluso un espacio vac\u00edo bien situado pueden ser el caf\u00e9 visual que tu lector necesita. <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><strong>Juega con la jerarqu\u00eda visual:<\/strong> Dale a tus titulares el papel protag\u00f3nico, pero deja que los secundarios (subt\u00edtulos, gr\u00e1ficos) tambi\u00e9n brillen. No seas ego\u00edsta. No tengas miedo de jugar con tama\u00f1os y colores pero recuerda respetar las convenciones que has establecido.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5556777 elementor-widget elementor-widget-heading\" data-id=\"5556777\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. La tipograf\u00eda: tu aliada y tu n\u00e9mesis<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9726188 elementor-widget elementor-widget-text-editor\" data-id=\"9726188\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">La elecci\u00f3n correcta y el manejo de tipograf\u00edas le dar\u00e1 personalidad a tu publicaci\u00f3n. Para hacerlo de manera acertada debes tener en cuenta el contexto hist\u00f3rico y cultural de la pieza, recoger referentes e inspiraciones y sobretodo educar y sensibilizar tu ojo. Esto requiere experiencia y capacidad de s\u00edntesis.<\/p><p data-pm-slice=\"1 1 []\">Siempre prioriza la legibilidad sobre el estilo. Luego juega con tama\u00f1os exagerados, alineaciones salvajes (si el contenido lo permite).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e31bf93 elementor-widget elementor-widget-heading\" data-id=\"e31bf93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. El vac\u00edo es tu mejor herramienta<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3aa430 elementor-widget elementor-widget-text-editor\" data-id=\"d3aa430\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">El espacio en blanco no es \u00abespacio desperdiciado\u00bb, es el mejor amigo del dise\u00f1ador elegante y el enemigo de los que no entienden la sutileza.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-704ec63 elementor-align-start elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"704ec63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><strong>Evita la sobrecarga visual:<\/strong> Los ojos del lector te lo agradecer\u00e1n. Como dicen por ah\u00ed: \"Menos es m\u00e1s, siempre que el menos sea intencional\".<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><strong>Dale protagonismo a lo importante:<\/strong> El buen manejo de espacios vac\u00edos es muestra de sofisticaci\u00f3n y te permitir\u00e1 crear expectativa y guiar los ojos del lector hacia lo importante.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f94b7a8 elementor-widget elementor-widget-heading\" data-id=\"f94b7a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. Antes de empezar a diagramar<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54d9780 elementor-widget elementor-widget-text-editor\" data-id=\"54d9780\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">No te aventures a dise\u00f1ar toda tu publicaci\u00f3n sin tener un concepto editorial claro y aprobado por tu cliente.\u00a0<\/p><p data-pm-slice=\"1 1 []\">Utiliza p\u00e1ginas emblem\u00e1ticas para trabajar sobre el concepto e it\u00e9ralo las veces necesarias antes de continuar el desarrollo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0a6bc6 elementor-align-start elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"f0a6bc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><strong>Construye una marca visual:<\/strong>  una identidad visual distintiva es tu superpoder. Haz que tus lectores recuerden tu dise\u00f1o mucho despu\u00e9s de cerrar la publicaci\u00f3n. Ay\u00fadate de referentes e inspiraciones para definir el estilo, la paleta de color y las tipograf\u00edas.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><strong>Elige bien a tus aliados:<\/strong> De acuerdo a tu concepto debes tener en cuenta la direcci\u00f3n de arte de tu publicaci\u00f3n. Fot\u00f3grafos, ilustradores, redactores... todos tienen que bailar al ritmo de tu visi\u00f3n.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e65a03e elementor-widget elementor-widget-heading\" data-id=\"e65a03e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5. Atr\u00e9vete a romper las reglas (pero s\u00e9 inteligente)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9d3174 elementor-widget elementor-widget-text-editor\" data-id=\"a9d3174\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">El dise\u00f1o editorial es tu lienzo para experimentar. Una vez interiorices las reglas b\u00e1sicas podr\u00e1s comenzar a probar nuevos medios y herramientas.\u00a0<\/p><p data-pm-slice=\"1 1 []\">Si tu publicaci\u00f3n es impresa agrega acabados inesperados como tintas met\u00e1licas o troqueles para elevar la experiencia t\u00e1ctil. Dale algo al lector para tocar, admirar y presumir.<\/p><p data-pm-slice=\"1 1 [&quot;list&quot;,{&quot;spread&quot;:false,&quot;start&quot;:4329,&quot;end&quot;:4805},&quot;regular_list_item&quot;,{&quot;start&quot;:4609,&quot;end&quot;:4805}]\">Si trabajas en plataformas digitales explora animaciones o efectos interactivos que lleven tu dise\u00f1o al siguiente nivel. Haz que el scroll sea un viaje, no una rutina.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e7d69f elementor-widget elementor-widget-heading\" data-id=\"9e7d69f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">6. El lector: el verdadero juez<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9cc2a88 elementor-widget elementor-widget-text-editor\" data-id=\"9cc2a88\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Al final del d\u00eda, todo este despliegue de creatividad tiene un prop\u00f3sito: conquistar al lector (y que quiera m\u00e1s). Ponte en los zapatos del lector y has pruebas para determinar:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73c97e4 elementor-align-start elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"73c97e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><strong>\u00bfEs claro y f\u00e1cil de seguir?<\/strong><\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><strong>\u00bfEs visualmente irresistible?<\/strong><\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><strong>\u00bfCumple con los valores y objetivos de la marca? <\/strong>(No olvides a los del marketing, siempre est\u00e1n mirando).<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b391f7b elementor-widget elementor-widget-heading\" data-id=\"b391f7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">7. Conclusi\u00f3n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-474d12c elementor-widget elementor-widget-text-editor\" data-id=\"474d12c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">El dise\u00f1o editorial no tiene por qu\u00e9 ser aburrido ni predecible, pero si quieres impactar tendr\u00e1s que arriesgarte, equivocarte y aprender de los errores, es la manera en la que puedes innovar. Con un poco de atrevimiento y una direcci\u00f3n de arte impecable puedes transformar cualquier proyecto editorial en una experiencia que los lectores no olvidar\u00e1n. \u00a1As\u00ed que sal de tu zona de confort, juega con las reglas y demuestra que el dise\u00f1o editorial puede ser tan entretenido como t\u00fa quieras!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b5b251 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"4b5b251\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/epigrama.co\/diseno-editorial\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-book\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">VISITA NUESTRO PORTAFOLIO EDITORIAL<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fcd9ce2 e-flex e-con-boxed e-con e-child\" data-id=\"fcd9ce2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8e161f8 elementor-widget elementor-widget-text-editor\" data-id=\"8e161f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Imprime esta p\u00e1gina para llevar la lista contigo:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aae4b9e e-flex e-con-boxed e-con e-child\" data-id=\"aae4b9e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-65ddcdeb elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"65ddcdeb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/epigrama.co\/biblioteca\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-caret-left\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Volver a la biblioteca<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-329bf9f elementor-widget elementor-widget-wp-widget-recent-posts\" data-id=\"329bf9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wp-widget-recent-posts.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\n\t\t<h5>Entradas recientes<\/h5><nav aria-label=\"Entradas recientes\">\n\t\t<ul>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<a href=\"https:\/\/epigrama.co\/en\/panda-kick-disciplina-combate-cultura\/\">Panda Kick: Disciplina, Combate, Cultura<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<a href=\"https:\/\/epigrama.co\/en\/aweh-aseo-practico-economico-y-sostenible-aprobado-por-la-abuela\/\">Aweh: aseo pr\u00e1ctico, econ\u00f3mico y sostenible aprobado por la abuela.<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<a href=\"https:\/\/epigrama.co\/en\/rebrand-reuse-disenando-el-icono-del-reuso\/\">El \u00edcono del futuro: dise\u00f1ando el s\u00edmbolo universal del re\u00faso<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<a href=\"https:\/\/epigrama.co\/en\/ontrack-renovacion-de-marca-que-conecta-con-el-equipo-y-despierta-confianza-en-los-clientes\/\">OnTrack: de una marca tech a una soluci\u00f3n cercana, c\u00e1lida y humana.<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<a href=\"https:\/\/epigrama.co\/en\/mincultura-la-memoria-y-los-procesos-culturales-en-territorio\/\">Mincultura: Documentando la memoria y fortaleciendo procesos culturales en territorio.<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t<\/ul>\n\n\t\t<\/nav>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-45bdd193 e-flex e-con-boxed e-con e-child\" data-id=\"45bdd193\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-64959759 elementor-widget elementor-widget-heading\" data-id=\"64959759\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/epigrama.co\">Desarrolla tu historia con expertos en producci\u00f3n, realizaci\u00f3n, montaje y storytelling.<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17b1ef56 elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"17b1ef56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/epigrama.co\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">IR A EPIGRAMA STUDIOS<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>En un mundo saturado de contenidos, el dise\u00f1o editorial tiene la tarea de destacar, seducir y, sobre todo, conectar. Para lograrlo, necesitas algo m\u00e1s que habilidades t\u00e9cnicas: necesitas una visi\u00f3n que desaf\u00ede tendencias y un profundo entendimiento de c\u00f3mo la cultura visual afecta a las audiencias. En otras palabras, debes ser un narrador visual con un ojo puesto en las reglas y otro listo para romperlas. Aqu\u00ed te contamos c\u00f3mo hacerlo.<\/p>","protected":false},"author":1,"featured_media":3982,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,32],"tags":[],"class_list":["post-3980","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diseno","category-diseno-editorial"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Aprende dise\u00f1o editorial b\u00e1sico<\/title>\n<meta name=\"description\" content=\"Convierte tus libros en experiencias entretenidas y memorables.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/epigrama.co\/en\/aprende-diseno-editorial-basico\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" 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